Course Title: Research and develop business plans

Part B: Course Detail

Teaching Period: Term2 2025

Course Code: BUSM8938C

Course Title: Research and develop business plans

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5435 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4683

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Jansen Lye

jansen.lye@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit describes the skills and knowledge required to research and develop business plans for achieving business goals and objectives.

The unit applies to those establishing or operating a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBESB401 Research and develop business plans

Element:

1. Prepare to develop business plan

Performance Criteria:

  • 1.1 Identify purpose and required components of business plan
  • 1.2 Identify and document business goals, objectives and budget
  • 1.3 Research market needs and estimate market size

Element:

2. Draft business plan

Performance Criteria:

  • 2.1 Establish resource, legal and compliance requirements according to identified business goals and objectives
  • 2.2 Assess product mix, volumes and pricing opportunities relevant to the identified target market and according to business goals and objectives
  • 2.3 Plan marketing activities relevant to the product mix and according to marketing objectives and strategies and budgetary requirements
  • 2.4 Develop draft plan according to identified business goals, objectives and market needs
  • 2.5 Analyse draft plan and identify, assess and prioritise internal and external risks according to workplace procedures
  • 2.6 Research specialist services and sources of advice and cost according to available resources

Element:

3. Create a business plan

Performance Criteria:

  • 3.1 Identify costs associated with production and delivery of business products and/or services
  • 3.2 Calculate prices based on costs and profit targets, as a charge-out rate for labour or unit price for products and/or services
  • 3.3 Prepare cash flow projections to enable business operation according to business plan and legal requirements
  • 3.4 Select budget targets to enable ongoing monitoring of financial performance
  • 3.5 Identify sources of finance for required liquidity according to business goals and objectives and workplace procedures

Element:

4. Finalise business planning and plan for risk

Performance Criteria:

  • 4.1 Develop risk management strategies according to business goals and objectives, and legal and compliance requirements, and established business activities
  • 4.2 Assess likelihood of non-conformance with each component of business plan
  • 4.3 Develop a contingency plan to address possible areas of non-conformance according to workplace procedures
  • 4.4 Identify specific interests and objectives of key stakeholders and confirm their support of planning outcomes


Learning Outcomes


Refer to Elements/Performance Criteria


Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study. In-class activities will include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshop for all student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

Teaching schedule

Week

Topic

Remark

Week 1

Introduction to Small Business

· RMIT Library-IBISWorld, Passport

· Microsoft online app’s

· Business plan – SOSTAC

· Writing a professional Report (MS Word- Table of contents, Header-footer etc).

Week 2

Information research-

· ABS

· ACCC

· Business Victoria

· ATO

· ASIC

· Business set-up

· Special Licence requirements for e.g., Liquor licence or high-risk licence to operate heavy vehicles etc.

Week 3

Risk: Law, Operations, and the Business

· Risks in business

· Occupational and Work Health and Safety (OHS Act 2004)

· Privacy Act 1988

· Equal Opportunity Act 2004

· Disability discrimination Act 1992

· Environment Protection and Biodiversity Conservation Act 1999

· Industrial Relations Reforms Act 1993

· Fair Work (FW Act 2009)

· Small business commission

· Fair work Ombudsman

· Gender discrimination

· Accessibility to workplace

· Race discrimination,

· Intellectual Property IP Australia.

Note: please have a small business practice in mind which would be the basis of your Task 2 and 3.

Week 4

Finance

· Profit and Loss

· Budget

· Use of Excel to develop a budget and a P&L.

· Use of pie diagrams

Week 5

Marketing

· SLEPT

· Porters 5 forces

· SWOT Analysis

· Strategy- Segmentation, Target, Positioning, Perceptual Mapping

· Tactics: Marketing P’s

· We will discuss AT 1 in-class.

· You will need to develop 2 customer personae

Week 6

Task 1 Knowledge test

If you miss this, then re-sit test is scheduled in week 14,

· In-class test- 3 hours

· Attendance is mandatory

Week 7

Human Resource Management

· Knowledge, Skills, Experience, Attitudes

· Org chart

· Roles and Responsibilities

· Motivation - Maslow’s

Mid Semester Break:

August 28 - September 1st

Week 8

Information, Communication Technology

· Cyber security

· Payment gateways

· Data breach and ID theft

· Hardware and software

· Website development-Wix

· Social Media – FB, Instagram, LinkedIn, Twitter

· You will need to have Username, password

Week 9

Supply chain and Logistics

· Export-Import

· SCM integration

· Currency

· Disruptions due to War, political instability, pandemic.

Assessment Task 2 due.

Week 10

Task 3: work on assessment and consultation

Week 11

E-Commerce- digitisation of business

· What is E-Comm

· Growing your business across borders

· SEO

· PPC

· Google analytics

· Meta tags

Week 12

Summary

Week 13

Time for Task 3

Assessment Task 3 due

Week 14

Class time for re-submit and Task 1 re-sit

Re-submit-1

Week 15

Class time for re-submit (Task 2 and 3 only)

Re-submit-2

Week 16

Course consultation

No resubmits allowed in this week without approved extension from program coordinator.

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.


Learning Resources

Prescribed Texts


References


Other Resources

You are advised to look on Canvas at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in the kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

Resources for students studying design programs http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing Referencing - RMIT University
Subject specialist help via your Liaison Librarian Ask the Library - RMIT University


Overview of Assessment

Assessments will be held throughout the course. Assessment will incorporate a range of methods to assess your performance and the application of your knowledge and skills and may include practical tasks, project,direct observation including exploration of and experimentation with techniques,written and/or oral questioning and discussions to assess your knowledge and understanding of this unit.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher for each assessment task.

Assessment Task 1: Knowledge Questions
Due: Week 6

Assessment Task 2: Feasibility Study
Due: Week 9

Assessment Task 2: Business Plan
Due: Week 13

*Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

You are required to demonstrate all learning outcomes to a satisfactory standard.
You will receive feedback with verbal and/or written evaluation of your progress within class time.
The submitted projects will be assessed with written feedback as well as a checklist that relates to separate components of the project and the overall outcome.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved

NYC: Not Yet Competent

SEC: Stopped engagement in course


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

https://www.rmit.edu.au/students

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.

Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview