Course Title: Digital Media Professional Practice
Part A: Course Overview
Course Title: Digital Media Professional Practice
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2587 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 2 2017 |
COMM2587 |
City Campus |
Undergraduate |
370H Design |
Face-to-Face |
Sem 1 2018, Sem 2 2018, Sem 2 2020, Sem 2 2021, Sem 1 2022, Sem 2 2022, Sem 1 2023, Sem 2 2023, Sem 1 2024 |
COMM2588 |
RMIT University Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet3 2015, Viet1 2016, Viet2 2016, Viet3 2016, Viet2 2017, Viet3 2017 |
COMM2588 |
RMIT University Vietnam |
Undergraduate |
370H Design |
Face-to-Face |
Viet1 2018, Viet2 2018, Viet3 2018, Viet1 2019, Viet2 2019, Viet1 2020, Viet2 2020, Viet3 2020, Viet1 2021, Viet3 2021, Viet1 2022, Viet2 2022, Viet3 2022, Viet1 2023, Viet2 2023, Viet3 2023, Viet1 2024 |
Course Coordinator: Sarah Jane Woulahan
Course Coordinator Phone: Please email
Course Coordinator Email: sj.woulahan@rmit.edu.au
Course Coordinator Location: Please email
Course Coordinator Availability: Please email
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will engage with issues related to international professional practice for digital media content design. You will explore the structure and workflows employed by digital media developers and design organisations. This includes ways to assemble and manage project teams, organise resources, work with clients, and assess risk and creative possibilities within design briefs. This course will assist you in the preparation of a portfolio with digital media strategies, for promoting your services in your chosen area of specialisation.
Objectives/Learning Outcomes/Capability Development
You will be assessed your development against the following Program Learning Outcomes:
- Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
- Communicate using diverse formats and strategies to audiences within and external to your discipline.
Upon the successful completion of this course you will be able to:
- Critically analyse and evaluate the effectiveness and scalability of different structures and workflows used in the global digital media industries.
- Develop appropriate documentation to aid planning and management of collaborative projects, including budgeting, contracts and copyright.
- Critically discuss ethical issues and possible ways in which to resolve them for professional practice within international contexts.
- Prepare portfolios to present to prospective clients.
- Investigate and select methods to promote work through traditional channels, social media and viral marketing.
Overview of Learning Activities
You will be engaged in learning that involves a range of face-to-face activities such as workshops, lectures, tutorials, group and class discussion, class activities and individual research.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.
There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment may include projects, assignments, critiques, reports and presentations, individually and/or in groups.
Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.
Feedback will be given on all assessment tasks.
Assignment 1 (20%)
Initial research task
Linked to course learning outcomes: 1
Assignment 2 (40%)
Professional Identity
Linked to course learning outcomes: 1, 2, 3
Assignment 3 (40%)
Professional Practice Design Project
Linked to course learning outcomes: 4, 5
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.