Course Title: Product Innovation and Digital Business Strategy

Part A: Course Overview

Course Title: Product Innovation and Digital Business Strategy

Credit Points: 12.00

Course Coordinator: Mohamed Farah

Course Coordinator Phone: 9925 1546

Course Coordinator Email:

Course Coordinator Location: Melbourne

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Product innovation and digital business strategy is a course designed to equip you with the confidence to conceive, lead, and execute digital innovation initiatives and build new business models for existing and emerging businesses.

You will gain competence in digital business strategy by analysing the commercial and customer drivers and challenges of product innovation in a competitive marketplace. You will acquire important artefacts of product innovation and development, establish digital vision, objectives, and analyse the primary elements that lead to digital innovation initiatives in a contemporary setting. You will evaluate the real-world applicability of digital technology based on your analysis of relevant literature.

This course will also expose you to the most recent innovation tools, platforms, operating models, and product development strategies utilised by the world's leading digital corporations.

This course will equip you with a basis for enhancing your ability to lead highly creative and diverse teams in the development of creative and inclusive products that will drive organisational success and performance in the marketplace.

Objectives/Learning Outcomes/Capability Development


Upon successful completion of this course, you will be able to:

CLO1: Critically evaluate the commercial and customer drivers of product innovation and inclusive growth. In the Australian offerings, this includes opportunities and challenges that facilitate Aboriginal & Torres Strait Islander People knowledge in Australia.

CLO2: Design and develop a digital product and evaluate the key risks, and adoption success factors.

CLO3: Evaluate the real-world applicability of digital technology based on the analysis of relevant literature on product innovation and digital strategy.

CLO4: Apply and communicate innovation tools, operating models and product innovation strategies that drive organisational performance.

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

Various learning resources are available online through the RMIT Learning Hub (Canvas). These include seminar slides, assessment details, links to relevant internet information, readings and communication tools to facilitate collaboration with your peers.

RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.

Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library.

Contact: Ask the Library for assistance and information on Library resources and services: Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills. Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

Assessment 1: 30%
Linked CLOs: 1,4

Assessment 2: 30%
Linked CLOs: 2,3,4

Assessment 3: 40%
Linked CLOs: 3,4