Course Title: Contemporary Issues in Digital Marketing
Part A: Course Overview
Course Title: Contemporary Issues in Digital Marketing
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1507 |
RMIT University Vietnam |
Undergraduate |
830H School of Business and Management |
Face-to-Face |
Viet3 2023, Viet1 2024 |
MKTG1508 |
RMIT Vietnam Hanoi Campus |
Undergraduate |
830H School of Business and Management |
Face-to-Face |
Viet3 2023, Viet1 2024 |
Course Coordinator: Agnis Stibe
Course Coordinator Phone: 028 3776 1300
Course Coordinator Email: agnis.stibe@rmit.edu.vn
Course Coordinator Location: Sai Gon South
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Enforced requisite:
- COMM2789 Digital Content Creation (Course ID: 052663)
- MKTG1417 Global Branding (Course ID: 052665)
- MKTG1419 Social Media and Mobile Marketing (Course ID: 052667)
Visit Course requisites for more information.
Course Description
You will engage in work-integrated learning experiences to deepen your knowledge and understanding of digital marketing trends, challenges, and opportunities. The course will explore social media marketing, content marketing, search engine optimization, and data-driven marketing strategies. By working on real-world projects and case studies, you will develop practical skills, enhance your professional communication, and improve your problem-solving abilities. This hands-on approach will prepare you for a successful career in the ever-evolving field of digital marketing.
This course includes a Work Integrated Learning (WIL) experience in which knowledge and skills will be applied and assessed in a real or simulated marketing project and where industry and/or community feedback is integral to your experience.
The school will identify and contact industry and/or community clients suitable for the WIL activity, with support from the Employment & Industry Relations office. You will be given the client's brief at the beginning of the course. Throughout the 12-week course, you will work on different assignments that ultimately lead to the final presentations for the client.
The topics from this course cover the basics of what you need to know to get the most out of this experience. You will learn about ethical marketing practices, innovative marketing solutions, and social marketing, along with the best approaches to learning from the work-integrated learning experience.
The delivery of this course is blended. This comprises of a combination of online and face-to-face sessions, supported by digitalized and well-designed curriculum on Canvas focusing on learning experience, engagement, and academic and professional achievements.
Objectives/Learning Outcomes/Capability Development
.
Upon successful completion of this course, you will be able to:
CLO1 - Identify and analyse the complexities of the digital marketing environment in contemporary business practice.
CLO2 - Examine the literature that addresses digital marketing complexity problems and apply theories to describe and explain a specific digital marketing problem.
CLO3 - Critically analyse the trends and challenges in the digital marketing industry and design innovative solutions to address them.
CLO4 - Apply digital marketing knowledge and skills and relate them to industry needs, professional practice, and employability.
CLO5 - Communicate clearly and persuasively to consult and engage with peers and clients.
Overview of Learning Activities
Learning activities will involve online and face-to-face lectorials, class discussions, case studies, group projects, student presentations or online equivalents. You will be able to participate in work-integrated learning assessments to enhance your learning experiences associated with the course. You will have access to online and digital resources through an online learning management system.
The content of the course covers the following areas: green consumption, next tech in marketing, ethical issues in marketing, social marketing, and innovations in marketing. You will work with peers to solve real marketing problems for a work-integrated client.
There will be individual reports and group work assignments where you must report on your learnings and experience and propose solutions to problems in the digital marketing discipline.
Overview of Learning Resources
You can access the extensive collections of electronic resources and online services RMIT University Library provides. Resources include databases, e-books, electronic journals and newspapers. Assistance is available via the Ask the Library chat service. Find more information on Library resources and services at: https://www.rmit.edu.au/library Learning services available to students.
RMIT University Vietnam provides the following resources and opportunities to assist students’ learning and wellbeing for their study and career goals. Services available include:
• transition to tertiary student learning
• study skills, academic skills including academic literacy, writing for academic purposes, research, exam preparation and much more
• career development and employment
• living and wellbeing (including advice on health and personal matters)
• opportunities for scholarships, leadership and study abroad
• opportunities for participating in community engagement, arts, sport, recreation, and fitness activities, as well as student activism and university governance.
More information can be found at https://www.rmit.edu.vn/libraryvn.
Overview of Assessment
The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:
Assessment Task 1: 30%
Linked CLOs: 1, 2
Assessment Task 2: 30%
Linked CLOs: 3, 4
Assessment Task 3: 40%
Linked CLOs: 2, 3, 4, 5