Course Title: Managing the Malaysian Business Enterprise

Part A: Course Overview

Course Title: Managing the Malaysian Business Enterprise

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM2120

Malaysia Institute of Managemt

Undergraduate

630H Management

Face-to-Face

Offsh 2 09

Course Coordinator: Nigel Munro-Smith

Course Coordinator Phone: +61 3 9925 5942

Course Coordinator Email:nigel.munro-smith@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Introduction to Organisational Behaviour
or its equivalent


Course Description

This course seeks to assist managers to become intelligent analysts of and effective responders to the unique opportunities presented by the Malaysian business environment.


Objectives/Learning Outcomes/Capability Development

This course is based on the belief that Malaysian managers need to be sensitive to the rapidly changing local environment to be able to act effectively as managers. Managers need to develop entrepreneurial skills to be able to identify and exploit opportunity. The challenges arising from a complex local business environment will be analysed and the practicalities of effective business response explored. The focus is on business growth rather than survival.


At the end of this course students are expected to be able to:-

• Scan and analyse the local business environment;

• Identify short and long term business opportunities;

• Identify the critical success factors for business in Malaysia;

• Understand the characteristics of entrepreneurial behaviour;

• Engage in effective business planning.


Overview of Learning Activities

Class discussion, lectures, research and reading


Overview of Learning Resources

Books, newpapers and other news reports, articles from scholarly journals and trade magazines.


Overview of Assessment

There will be up to three tasks comprising a mixture of group and individual assignments and an exam. All assessment tasks must be completed to pass.