Course Title: Foundations of Public Relations

Part A: Course Overview

Course Title: Foundations of Public Relations

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM1161

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

COMM1161

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

COMM2363

Hong Kong Management Associatn

Undergraduate

335H Applied Communication

Face-to-Face

Offsh 4 08

COMM2374

RMIT University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

Viet1 2009,
Viet2 2009,
Viet3 2009

COMM2374

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017

Course Coordinator: Dr Leah Li

Course Coordinator Phone: +61 3 9925 5206

Course Coordinator Email: leah.li@rmit.edu.au

Course Coordinator Location: 009.05.039

Course Coordinator Availability: Please check with course coordinator


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course introduces you to the history, principles and practice of public relations in a global context. You will look at prominent areas of PR practice and specialisation, and consider environments in which PR practitioners work, relating them to ethical dimensions for the practitioner, the PR industry and society. In this course you will also examine major issues facing the PR industry, including current/recent international trends and developments.

COMM1161 semester 1: is ONLY available to students enrolled in the Bachelor of Communication (Professional Communication) program.
If you wish to undertake this course as a student of another program or as exchange/study abroad student you are advised to enrol in
this course during Semester 2.

COMM1161 semester 2: is available as a university elective open to ALL Students across the University each year at the Melbourne campus.
Exchange and study abroad students are eligible to enrol into this course in Semester 2.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

For students enrolled in the Bachelor of Communication - Professional Communication (BP222), you will develop the following program learning outcomes:

  • critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context

If you are enrolling in this course as an elective, it will complement the learning outcomes you are developing in your program.


Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Identify and discuss key aspects of the development, and principles and practices, of modern PR.
  • Examine links between PR, communication theory and applied communication practice.
  • Identify and analyse contexts in which PR practitioners operate as well as relevant professional issues.
  • Discuss major current issues and trends relevant to global PR practice.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as lectures, tutorials, seminars, project work, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for public relations students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/pr

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment and exams.