Course Title: Publishing Management Project

Part A: Course Overview

Course Title: Publishing Management Project

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2007


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016

Course Coordinator: Tracy O'Shaughnessy

Course Coordinator Phone: 03 9925 3155 email preferred

Course Coordinator Email:

Course Coordinator Location: 9.5.43

Course Coordinator Availability: in class or by appointment via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM2310 Editing 2 and COMM2309 Publishing Finance and Sales.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k

Course Description

In this capstone course you will build your own publishing company from the commissioning of commercially viable titles to the final balance sheet. You will simulate the publishing process by commissioning, marketing, promoting, and selling your list. You will also create the business framework around your publishing company, which includes your company’s profile, staffing requirements and finances.

This is the designated Work Integrated Learning (WIL) course for GD073 Graduate Diploma in Editing and Publishing. This course includes a work integrated learning experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry is integral to your experience.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Critically discuss the publishing process from commissioning to selling.
  2. Investigate the global and local publishing industry to develop new print and electronic book ideas.
  3. Critically analyse both ebooks and print formats, for different audiences and markets.
  4. Develop marketing and publicity strategies for books in both print and electronic formats and for a variety of audiences and markets.
  5. Implement the financial components of a book publishing enterprise, such as cash flow and company profit and loss.
  6. Reflect on and critically analyse the complexities of running a book publishing company in a local context within a global environment.

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1. Develop broad industry-based knowledge and skills for application across the local and global publishing industry.
  2. Critically analyse and identify the future directions – opportunities and challenges – for book publishing.
  3. Acquire and apply knowledge of local and international perspectives and issues about contemporary publishing practice.
  4. Employ appropriate technical skills and theoretical knowledge to solve problems associated with book publishing.
  5. Effectively and professionally communicate your ideas to specialist and non-specialist audiences.
  6. Work collaboratively to plan and produce communication projects appropriate to the publishing environment.
  7. Critically reflect on your own work to demonstrate autonomy, good judgement and ethical responsibility.
  8. Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions.

Overview of Learning Activities

Lectures, tutorials, group work and group activities, peer review and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy