Course Title: Electronic Imaging and Design

Part A: Course Overview

Course Title: Electronic Imaging and Design

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


RMIT Vietnam Saigon Sth Campus


345H Media and Communication


Viet1 2009,
Viet1 2010,
Viet1 2011,
Viet1 2012,
Viet1 2013,
Viet1 2014,
Viet2 2007,
Viet2 2009,
Viet2 2010,
Viet2 2011,
Viet2 2012,
Viet2 2013,
Viet2 2014,
Viet3 2007,
Viet3 2008,
Viet3 2009,
Viet3 2010,
Viet3 2011,
Viet3 2012,
Viet3 2013


City Campus


345H Media and Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014

Course Coordinator: Dr Adam Nash

Course Coordinator Phone: +61 3 9925 2598

Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed Knowledge

It is assumed that you have successfully completed Design for Interaction 1 and Design for Interaction 2 or have demonstrable knowledge of Photoshop and successful experience working with Flash.

Course Description

This course extends the practical and theoretical aspects of design and imaging (practice and process). It will investigate their application in both static and interactive environments along with the techniques used to generate and manipulate electronic images. The focus of the course will be an exploration of elements and principles of design in reference to photomontage, collage, lomography, typography, grid structures and interactive forms in which design and imaging apply.

Research into cultural, aesthetic and technical aspects of design and imaging will help guide the production of multimedia projects. Exploration of design and imaging historical and contemporary culture will enhance the application of relevant techniques and theories.

Objectives/Learning Outcomes/Capability Development

In this course you will achieve the following capability development:

• Production, direction and compositing of electronic design techniques and technologies;
• Concept, theory and methodology of design and imaging within electronic media;
• Advanced visual literacy for design, imaging and multimedia;
• Identification of stages of development of production;
• Imaging techniques – interaction, navigation, scanning, digitising, storage and manipulation of images;
• Digital darkroom techniques;
• Multimedia Authoring of design and imaging projects.
• Conceptual skills in visual literacy, aesthetics and graphic communication theory.

In this course you will achieve the following:

1. Develop a greater understanding of production, direction and compositing of electronic design techniques and technologies in terms of both industry practice and cultural context;
2. Analyse the effectiveness of different theories and methodologies of design within electronic media;
3. Develop a greater understanding of imaging techniques and manipulation;
4. Develop and apply digital darkroom techniques;
5. Develop a greater understanding of the fundamentals in imaging and design;
6. Develop advanced conceptual skills in visual literacy and apply these to your creative practice;
7. Interrogate and synthesise aesthetics and graphic communication theory.

Overview of Learning Activities

Lectures, tutorials, computer studio workshops, discussions, and seminars will teach students. The focus will be on creative and technical solutions involving theory, research, design, imaging, development and authoring within the context of multimedia that combines and extends the visual language of design and imaging. You will be encouraged to challenge and develop your creative and critical ability through class exercises and individual projects.
Learners Input: An active and constructive participation in group discussions and projects is expected in addition to completing readings, group and individual exercises, and careful planning and completion of all assessment tasks. Learning activities may involve student led seminars, discussions, analysis and criticism of weekly lecture topics and reading material.

Overview of Learning Resources

Learning resources for this course include course materials and tutorial resource items (this will be provided where applicable on the server and online). Lecture notes and/or relevant handouts will be available throughout the semester. Tutorials will be based in the computer labs with relevant software and required materials to complete specific learning tasks. You have access to course materials and access to online and hardcopy resources at the RMIT Library. Students are encouraged to do a wide range of reading and independent library research into all areas of Art, Design, and Multimedia.

Overview of Assessment

You are required to complete individual based projects. These projects will require you to research, plan, conceive, and create a number of visual and textual based works utilizing graphic and interactive techniques.
These projects are intended to give you an opportunity to explore an idea in response to a brief and develop critical and analytical skills.

Assessment will be during the semester.

1. Research Paper 20%
2. Progressive Visual Design Assignments 30%
3. Major Project – Photographic Imaging Essay 50%