Course Title: Creativity, Innovation and Technology

Part A: Course Overview

Course Title: Creativity, Innovation and Technology

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010,
Sem 2 2011

Course Coordinator: Dr Nthati Rametse

Course Coordinator Phone: +61 3 9925 5498

Course Coordinator

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Previously known as BUSM1318 Technology and Innovation. If you have already completed this course, do not enrol again.

Course Description

Creativity is a key component of innovation and instrumental, along with the effective adoption and diffusion of technology, in enhancing an entrepreneurial culture in both new and established businesses. Firm innovation is a strategic imperative for firms in today’s ever-changing world and it is critical that firm managers and owners understand the relationships between creativity, innovation and technology. This course focuses on the strategic management of these three elements in the business environment for both new firms and established firms. The fundamental issues underlying this approach to entrepreneurial management are:

  1. That creativity, innovation and technology are key drivers of organisational competitive advantage
  2. That building an organisational climate that enhances creativity, innovation and the effective use of technology is a function of external (environmental) and internal (organisational) forces
  3. That the fostering of such an approach to entrepreneurial management enables small to medium sized firms to compete effectively in today’s global markets

Objectives/Learning Outcomes/Capability Development

On completing of Creativity, Innovation & Technology, you will be able to:

  • Develop and use frameworks and strategies for enabling a supportive environment for creativity and innovation
  • Assess and audit the technology capabilities of a business organisation
  • Define and solve strategic management problems related to creativity, innovation and corporate technology management
  • Research critical factors that impact upon a firm’s management of innovation and technology
  • Facilitate more creative approaches to achieving business aims

On completing of Creativity, Innovation & Technology, you will be able to demonstrate an understanding of:

•  Types of innovation and creativity, as well as barriers to creativity and innovation.
•  Frameworks and strategies for enabling a supportive environment for creativity and innovation.
•  The links between creativity, innovation and the adoption and diffusion of new technologies.
•  The range, scope, and complexity of the issues and problems related to the strategic management of creativity, innovation & technology
•  The innovation pipeline and the commercialisation of technology-based product and services.
•  The process of bringing “newness” into an organisation through internal innovation and/or through external strategic alliances.
•  A conceptual framework for assessing and auditing the technology capabilities of a business organisation.
•  How to define and solve strategic management problems related to creativity, innovation and corporate technology management.
•  The importance of technology transfer – i.e. to facilitate the adoption of new technology by the proposed market.
•  How creativity, innovation & technology can breach the gap between ‘local’ and ‘global’.

Overview of Learning Activities

Students will explore theories and concepts associated with the defined learning outcomes and the practical application of these theories and concepts via learning modes such as formal lectures, guest lectures and tutorials involving case studies, class discussions and presentations.

Weekly interactive lectures will be delivered that present both theory and applied application of theory in the market place. Case studies will be used to broaden student understanding of the underlying theoretical concepts. Tutorials will be more applied in nature and you will be given every opportunity to actively engage with the subject knowledge delivered during lectures.

Overview of Learning Resources

Prescribed Text/s
Students will need to acquire the prescribed Textbook for this course.

Use of DLS
Students also have access to course materials and additional readings on the DLS website via the course Blackboards including external internet links and access to RMIT Library on-line and hard-copy resources.

Other references
A list of other references will be made available on the DLS.

Other Resources

It is also recommended that students pro-actively search and access additional resources relating to specific topics. Academic journal articles are an excellent source of the most up-to-date research findings on specific topics. You are also encouraged to read newspapers and mass media journals explore the Web to track contemporary issues around entrepreneurship, leadership and organisational development. Students will need to regularly check ’External Links’ at Blackboard for links to reference material such as journal articles, interesting web sites and mass media material. You will need to access the Learning Hub at least one day before each class to make sure you have read the required readings/case study for the class.

Academic Journals
Technology Analysis and Strategic Management
Journal of Business Research
MIT Sloan Management Review
Harvard Business Review
Entrepreneurship Theory & Practice
International Journal of Entrepreneurship and Innovation Management
Academy of Management Journal

Overview of Assessment

A range of assessment will be undertaken in this course that may involve examinations, mini-quizzes, essays, business reports, case study analysis, presentations and participation.

Please use the RMIT Business referencing guidelines document for report style found at: . An online version can also be found at:

Course grades available
Assessment uses the following percentage scale. Your marks may be scaled

Grade Score %
HD High Distinction 80 - 100
D Distinction 70 - 79
CR Credit 60 - 69
P Pass 50 - 59
NN Fail 0 - 49

Academic integrity and plagiarism
RMIT policies concerning academic integrity and plagiarism apply to students in this course. For more details see:

As well, note further requirements in Part B of the Course Overview.