Course Title: The Business Enterprise 2

Part A: Course Overview

Course Title: The Business Enterprise 2

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Bundoora Campus


630H Management


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 2 2009


East Gippsland TAFE Bairnsdale


630H Management


Sem 1 2006,
Sem 1 2007,
Sem 2 2008,
Sem 2 2009,
Sem 2 2010


RMIT University Vietnam


630H Management


Viet1 2007,
Viet2 2007,
Viet3 2007,
Viet1 2008,
Viet2 2008,
Viet3 2008,
Viet1 2009,
Viet2 2009,
Viet3 2009

Course Coordinator: Associate Professor Carlene Boucher

Course Coordinator Phone: +61 3 9925 5914

Course Coordinator Email:

Course Coordinator Location: RMIT University, School of Management, Level 16, 239 Bourke Street, Melbourne Vic 3001 Australia

Course Coordinator Availability: via email appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Only students enrolled in the Bachelor of Commerce Program are eligible to enrol in this course

The Business Enterprise 1

Course Description

Welcome to Business Enterprise 2. This course will help you build and launch your own entrepreneurial venture. It is expected (naturally) that there will be a lot of work to ’make it happen’. You will be required to use those elements of Business Enterprise 1, practise the enterprising mindset and employ the tools of innovation.

Business Enterprise 2 provides a combination of skills and prior learning in such areas as:
- The enterprising mindset;
- The tools of innovation;
- Accounting;
- Organisational Behaviour;
- Marketing;
- Strategy.

An ongoing challenge will be your ablility to cope with the ever-changing market place. How will you continue to be creative, identify new opportunities, manage risk (real and perceived), learn from your mistakes!, and be able to handle stress, tension, drama and chaos!!

Objectives/Learning Outcomes/Capability Development

One aim of this course is to reinforce the mindset and skillset of the entrepreneur. We will use the key concepts explored in Business Enterprise 1 which will add to your ability to cope with the challenges in today’s turbulent market place.
On completion of this course you will be able to:
1. develop a strategic marketing plan based on current research;
2. propose a ’marketing mix’ that will result in a strategic positioning strategy;
3. further develop your financial planning and reporting skills.
4. apply theoretical knowledge to practical situations

Overview of Learning Activities

Online learning environment
Business Enterprise 2 is based in an online environment, with learning materials and resources situated on the Learning Hub. The online course materials highlight the main areas of theory and are designed to support the textbook readings. You should ensure they read the entire chapter of the textbook as outlined in the online course material as well as read widely in regard to the many concepts discussed.

Five modules take you through a series of steps to create, identify, screen, strengthen and implement your ’idea’ to hopefully reach a successful outcome. You are required to work through each module and complete the tasks in each. These tasks will see you create a strategic plan focused on market outcomes.

Discussion board and Online activities
An online discussion board is available for you to reflect on certain activities throughout the course. The discussion board will enhance your learning and allow you to reflect on your journey into the market.

The facilitator will use the discussion board and the announcements section of Blackboard to encourage discussion of Module activities.

Overview of Learning Resources

In addition to accessing the recommended text you will be expected to explore the literature, including online databases, newspapers and journals, to learn about current issues facing entrepreneurs and discuss the issue through the discussion board. External database links are provided in the external links area of Blackboard for this purpose as well as for researching assessment items.

Overview of Assessment

Assessment tasks will include a Journal Report, Feasibility Screens a Work in Progress Report and a Strategic Marketing plan.