Course Title: Product Development Strategies

Part A: Course Overview

Course Title: Product Development Strategies

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2013

City Campus

Postgraduate

335H Applied Communication

Face-to-Face

Sem 2 2009

GRAP2013

City Campus

Postgraduate

335H Applied Communication

Internet

Sem 1 2006,
Sem 1 2008

GRAP2013

City Campus

Postgraduate

345H Media and Communication

Face-to-Face or Internet

Sem 1 2010

GRAP2013

City Campus

Postgraduate

345H Media and Communication

Internet

Sem 2 2011,
Sem 2 2012

Course Coordinator: Laurene Vaughan

Course Coordinator Phone: +61 3 9925 3029

Course Coordinator Email:laurene.vaughan@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Bachelor of Design ( Fashion) or equivalent


Course Description

Product Development Strategies is a course that introduces and furthers student ability to research, design and develop market specific products. This will be achieved through the exploration of topics such as; specific market analysis and developing strategies for introduction to the market. The role of product development within design industries will be the major focus of the course.


Objectives/Learning Outcomes/Capability Development

On completion of this course students should be able to:
- Analyse and identify specific niche markets within the design industries
- Identify areas of growth and change within the market
- Undertake implementation strategies for new products within the market
- Understand the role and process of product development within design industries
- Have the necessary knowledge to adapt international ideas to Australian product, including product modification
- Understand the costing implications for market application, through the identification of necessary criteria prior to commencing the product development process.


 As detailed on Part B


Overview of Learning Activities

The planned learning experiences for the course are a combination of lectures and individual assignments and group projects. Appropriate specialist guest lecturers may be used. The course will be supported by an online reference page, which will both assist students in their assessment tasks, be a teaching tool and an ongoing reference guide.

The course will be delivered using online class discussion, research activities and group projects.
Online delivery methods/tools that will be used within this course will include: web resources for course information, threaded discussion, live chat, and library/electronic databases for research and reference.


Overview of Learning Resources

Required texts:
Sproles.G & Burns, L. 1989, Changing Appearances, Understanding Dress in Contemporary Society, Fairchild, New York.
Wheelwright, S.C. & Clark,K.B. 1992, Revolutionizing Product development, Quantum Leeps in Speed, Efficiency and Quality, The Free Press, New York


Overview of Assessment

1. assessment tasks
There are three assessment tasks for this course:
a. 1 industry research project
Value: 35%
Due: mid semester
b. 1 group project including a class presentation (actual or virtual)
Value: 30%
Due: on presentation date to be confirmed in class
c. 1 individual research paper
Value: 35%
Due: on completion of the subject