Course Title: Promotional Design

Part A: Course Overview

Course Title: Promotional Design

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009

Course Coordinator: Peter Sorenson

Course Coordinator Phone: +61 3 9925 1022

Course Coordinator

Course Coordinator Location: Building 9 Level 5 Room 4

Course Coordinator Availability: Outside class time by appointment or via email.

Pre-requisite Courses and Assumed Knowledge and Capabilities


Students applying through a Single Course Application should be aware that an appropriate undergraduate program and presentation and approval of a Folio is a requirement for entry into this course.

Course Description

This course will focus on graphic design for effective visual communication and promotion of messages and identity.
You will explore topics including target market, concept development, copywriting and design for various promotional media.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:
•    research, analyse and design effective promotional pieces for business, social and cultural contexts;
•    develop a creative brief which clearly states the unique selling point of the product or service, the target market, and the proposed media;
•    develop and refine creative concepts and apply these for effective communication; and
•    critically reflect on practice, incorporate feedback and justify design decisions.

In this course you will develop the following program capabilities:
•    analyse client-based and user-based audiences and contexts which visual communication solutions must address, including the recognition of the physical, cognitive, cultural, environmental and social human factors that shape design solutions;
•    create, develop and reflect on visual form in response to communication problems, including articulation of principles of visual organization, information hierarchy, symbolic representation, typography, aesthetics and the construction of meaningful images;
•    solve visual communication problems using strategies for problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and evaluation of outcomes; and
•    interpret key graphic design business practices, including responding to briefs, organising design projects, sustainability and working productively as a team member.

Overview of Learning Activities

You will be actively engaged in learning that may involve a combination of lectures, tutorials, studios, possible visit to studio/agency or visits by guest speakers, practical interactive exercises, group discussion, group and/or individual assignments.
Peer and self-critique is an integral part of the teaching and learning philosophy of the course.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer. These may include books, journal articles, industry magazines and web resources. You will be expected to seek further resources relevant to the focus of your own learning.
Some access to Macintosh computers and industry-standard software and fonts is available on campus.

Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. Your ability to create effective promotional design will be assessed through written, practical and oral tasks.
Assessment will occur during and at the end of the course. Methods may include any combination of assessment tasks such as reports, folio, assignments and presentations.