Course Title: Design Major 8 (Realisation/Conceptualisation 3)

Part A: Course Overview

Course Title: Design Major 8 (Realisation/Conceptualisation 3)

Credit Points: 12

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
GRAP2209	City Campus	Undergraduate	345H Media and Communication	Face-to-Face

Course Coordinator: reinar rivera

Course Coordinator Phone: +61 3 9925371

Course Coordinator Email:reinar.rivera@rmit.edu.au

Course Coordinator Location: tba

Course Coordinator Availability: tba

Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP 2186

Course Description

This sequence concentrates on the advanced development of strategies and skills that will enable the successful student to produce creative conceptual solutions to Communication Design tasks. Students will be provided with a range of assigned projects that will present opportunities to discover and research the various techniques used to develop creative individual solutions at an advanced level. A successful student will gain an empowering understanding of the practical use of visual, verbal and written language at an advanced level. They will have an understanding of the semantics and syntax of visual language and the various visual codes based in culture that provide the foundation of communication beyond words at an advanced level.

Objectives/Learning Outcomes/Capability Development

Students will utilise ideas generation techniques and problem solving methods but students will examine and respond to a range of conditions which affect and guide the decision making process. Aspects which
can affect the decision making process such as personal and cultural conditioning, timing, and audience response.

Overview of Learning Activities

Students will manage their own learning by choosing and utilizing ideas prompts and methods, keeping records of their creative responses and evaluating solutions. These records or journals should include evidence of development. Students should not use the same methods of problem solving repeatedly. Students should show willingness to experiment with various conceptual prompts. Developmental work must show evidence of multiple solutions to given tasks. Students will be expected to curate, judge and present their conceptual development.


Students should be expected to develop their own personal interest in conceptual development – this will include searching listed websites, reading appropriate literature and generally exploring creative-related material that may contribute to a more extensive knowledge base in conceptual development.

In class critiques of ideas will assist conceptual development and refinement of concepts. Group feed back is vital to conceptual development as it gives the students a range of perspectives and an understanding of personal progress in relation to the student body. In order to achieve these students will be expected to participate in group discussion and respond to feedback. Group critique will develop the students analytical, critical and verbal communication skills.

Overview of Learning Resources

READING: 
- Gelb, Michael. “How to think like Leonardo da Vinci
- Buzan, Tony. “The Power of Creative Intelligence”
- Mukerjea, Dilip. “Surfing the Intellect”
- Greenfield, Susan Dr. “Brain Story”
- Bono de, Edward. “Six Thinking Hats”
- Hunt, Rikki. With Buzan, Tony. “Creating the Thinking Organization.
- Ayan. E, Jordan. “Aha!: 10 Ways to Free Your Creative Spirit and Find Your Great Ideas”
- Kanter Moss, Rosabeth. “Innovation: Breakthrough Thinking at 3M, DuPont, GE, Pfizer, and Rubbermaid” (Businessmasters Series)

ON-LINE RESOURCES:

- http://www.kporterfield.com/
- http://creativityportal.searchking.com/
- http://www.geocities.com/SoHo/7795/main.html
- http://www.bemorecreative.com/
- www.officeport.com/edu/blooms.htm
- www.pz.harvard.edu/Pls/HG.htm
- www.bluemoon.com.au
- www.lateralthinking.com
- www.thoughtpath.com
- www.causemapping.com
- www.apollorca.com
- www.start2think.com
- www.consultingskills.net
- www.getmoredone.com
- www.vta.spcomm.uiuc.edu
- www.mindsatwork.com.au (business resource)
References
- Harvard Business Review – The Innovative Enterprize. www.hbr.com August 2002
- Scientific American – The Hidden Mind www.sciam.com (08/02)
- Harris, Robert. “Creative Thinking Techniques” Virtual Salt. 12 March. 2001 3 March 2004

Overview of Assessment

Assessment is based on progressive assessment of assigned briefs,
each brief must demonstrate the knowledge the student, has acquired through the planned learning experience. Students will receive feedback through either a feedback sheet or through participation
in group critiques or reviews during a brief.

Course Title: Design Major 8 (Realisation/Conceptualisation 3)

Part A: Course Overview

Course Code

Campus

Career

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Learning Mode

Teaching Period(s)

Index

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