Course Title: Communication Design Studio 2

Part A: Course Overview

Course Title: Communication Design Studio 2

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2272

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

 Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

GRAP2272

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

 Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Suzie Zezula

Course Coordinator Phone: +61 3 9925 5357

Course Coordinator Email: suzie.zezula@rmit.edu.au

Course Coordinator Location: 9.05.12

Course Coordinator Availability: email for consultation


Pre-requisite Courses and Assumed Knowledge and Capabilities

GRAP 2266 Communication Design Studio H


Course Description

This course will focus on the area of identity design.
This study area aims to further develop and place emphasis on :
• typography
• conceptual development
• design crafting and detail
• original image creation and art direction
• designing for an audience/appropriateness
• differentiation amongst competitors
• design strategy
Emphasis will be placed on your ability to meet deadlines, exploration, experimentation and self-discovery when working through a project. You are expected to perform satisfactory work practices throughout the duration of each project. You are encouraged to concentrate on your individual projects as well as being involved in class critiques.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes


In this course you will develop the following program learning outcomes:

  • apply sophisticated and nuanced skills and knowledge in various Communication Design contexts
  • demonstrate creativity, critical thinking and innovation when identifying and solving problems in diverse Communication Design contexts.
  • apply initiative and judgment in planning, problem solving and decision making in your practice or future study


 


Course Learning Outcomes

On successful completion of the course, you will be able to  

  • apply advanced typographic and crafting skills
  • create work within a limited budget, time frame and meet deadlines to meet creative communication design briefs.
  • develop professional standard work practices and integrate them into future design projects
  • make design decisions and articulate the reasoning and design rationale to a client
  • creatively express your self in the visual and written form, appropriate to communication design practice


Overview of Learning Activities

You will be presented with projects that involve creative problems solving through developing visual skills in a variety of applications that demonstrate an understanding of the course topics.
You will be shown examples of existing, relevant work in order to inspire them and give them a further awareness and appreciation of graphic design
You will manage your own learning by independent decision-making. 
You will be presented with project tasks that will culminate in end of class pin up sessions for peer review
During tutorials there will be research discussion, an analysis of topics and critique of ideas.

Group discussion and an interaction of ideas is central to the expansion of your self-awareness as well as a recognition of perspectives and interpretations.  Participation in discussions develop a your ability to develop analytical, critical and verbal communication skills.

Framework
The Design Studio model will act as the framework for the transition towards professional engagement in the development of creative projects.

Essential attributes of a design studio experience are the ability to:
• work collaboratively and pro-actively with studio partners.
• devise an appropriate attendance and time management structure taking into account the requirements of all involved.
• substantiate all contributions to the studio output.
• put forward ideas and negotiate them through to final output.
• perform in a professional manner.
• consult in a timely and open way, where staff response and guidance is valued.

Under this professionally oriented system, it is required that student-designers:
• keep accurate and objective notes of all consultations with lecturers/tutors, peer reviews and group critique reviews.
• articulate your own responses to these comments and demonstrate a progressive attempt to deal with the issues raised.
• request ‘sign-off’ of any major benchmark periods before progressing on the project.
• identify and substantiate research, outside activities and self-directed study that leads to the successful completion of project work.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will be a combination of individual briefs and group projects to address identity design as applied to communication design.  Student critiques, presentation (individual & group) and tutorial activities are also part of your assessment.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment