Course Title: Typography in Design

Part A: Course Overview

Course Title: Typography in Design

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017

Course Coordinator: Stephen Banham

Course Coordinator Phone: +64 3 9925 2805

Course Coordinator Email:

Course Coordinator Availability: Please email for consultation

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Type and meaning

In this course you will explore the cultural influences on typography and the ways in which typography conveys different messages to readers.

You will develop strategies to analyse spatial relationships and apply information hierarchies to create different types of reading experiences.

You will explore the rich history of type design and investigate the typographers who have been influential in our discipline.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Explain the fundamental role that typography plays in developing legibility for the reading audience.
  • Analyse the cultural significance of typography as a means to convey messages.
  • Compare and contrast different typographic approaches and how they influence and change meaning.
  • Apply a range of typographic approaches in response to specific design problems.
  • Critically reflect upon design responses incorporating different typographical approaches for a range of media and audiences.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.