Course Title: Typography in Design

Part A: Course Overview

Course Title: Typography in Design

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2277

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

GRAP2277

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017

Course Coordinator: Stephen Banham

Course Coordinator Phone: +64 3 9925 2805

Course Coordinator Email: stephen.banham@rmit.edu.au

Course Coordinator Availability: email for consultation


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

Type and meaning

In this course you will explore the cultural influences on typography and the ways in which typography conveys different messages to readers.

You will develop strategies to analyse spatial relationships and apply information hierarchies to create different types of reading experiences.

You will explore the rich history of type design and investigate the typographers who have been influential in our discipline.


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • Explain the fundamental role that typography plays in developing legibility for the reading audience.
  • Analyse the cultural significance of typography as a means to convey messages.
  • Compare and contrast different typographic approaches and how they influence and change meaning.
  • Apply a range of typographic approaches in response to specific design problems.
  • Critically reflect upon design responses incorporating different typographical approaches for a range of media and audiences.


In this course you will develop the following program learning outcomes:

  • Integrate a broad and deep range of design skills for professional and creative problem solving.
  • Critically analyse, synthesise and reflect on Communication Design in both local and international contexts.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/communicationdesign

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment