Course Title: Fashion Promotion

Part A: Course Overview

Course Title: Fashion Promotion

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1237

City Campus

Undergraduate

315H Architecture & Design

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010

Course Coordinator: Karen Webster

Course Coordinator Phone: +61 3 9925-2782

Course Coordinator Email:karen.webster@rmit.edu.au

Course Coordinator Location: 8:10:01

Course Coordinator Availability: By appointment only


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course will allow the student to develop an understanding of fashion promotion concepts as a means of enhancing the retail potential of fashion-orientated products and provide an introduction to the role of promotional activities and strategies within the fashion industry.


Objectives/Learning Outcomes/Capability Development

In this course you will:

  • Understand the responsibilities and functions of a fashion promotions team
  • Develop an understanding of fashion trends and their application to visual merchandising and promotion
  • Understand the concept of fashion promotions and specific marketing models within the fashion industry
  • Develop an understanding of different visual presentation techniques for fashion merchandise
  • Understand and develop graphic design principles related to fashion promotion
  • Understand brand analysis related to fashion promotion



Overview of Learning Activities

This course consists of lectures and tutorials. Learner directed hours include the development of projects and an oral presentation presented during class time. As part of the course students will be engaged in field trips, interactive class activities, peer reviews and class presentations.
Lectures and assignments will develop the students understanding of:
- Store planning and interior design layout
- Design of merchandising concepts and visual display
- Promotional strategies and fashion marketing models applicable for different outcomes and markets
- Fashion promotion planning, incorporating seasonal calendars, budgets and events
- Critical evaluation of promotion techniques involving individual case studies
- Branding analysis of fashion product
- Public relations within the fashion industry
- The role of fashion advertising and media
- Fashion trends and their application to promotional activities
Project guidelines will be handed out at the commencement of each project, which contain project requirements.


Overview of Learning Resources

Recommended texts:

D.R. The Fashion Business - Thomson Publishing London
Womens Wear Daily - Fairchild Publications New York
Viewpoint - UK
Apparel Magazine - NZ/Australia
Ragtrader - Australia

Other references to be advised during the course.


Overview of Assessment

Work to be submitted for assessment as outlined on the project brief.
Students are advised that it will be necessary for them to attend classes to participate in interactive activities in order for them to gain sufficient knowledge to successfully pass the course.
Satisfactory completion of all projects on specified dates will be necessary to meet the requirements for final assessment.
All deadlines must be adhered to; failure to do so may result in work not being assessed or incur percentage penalties unless special consideration has been granted.
Students must follow assessment procedures as specified in project outlines to achieve a passing grade.