Course Title: Media Cultures 1
Part A: Course Overview
Course Title: Media Cultures 1
Credit Points: 12.00
Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus.
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2301 |
City Campus |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2006, Sem 1 2007, Sem 1 2008, Sem 1 2009, Sem 2 2009, Sem 1 2010, Sem 1 2011, Sem 2 2011, Sem 1 2012, Sem 2 2012, Sem 1 2013, Sem 1 2014, Sem 1 2015, Sem 1 2016, Sem 1 2017 |
COMM2301 |
City Campus |
Undergraduate |
370H Design |
Face-to-Face |
Sem 1 2018, Sem 1 2020, Sem 1 2022 |
COMM2597 |
RMIT University Vietnam |
Undergraduate |
345H Media and Communication |
Face-to-Face |
Viet1 2014, Viet2 2014, Viet3 2014, Viet1 2015, Viet2 2015, Viet3 2015, Viet1 2016, Viet2 2016, Viet3 2016, Viet1 2017, Viet2 2017, Viet3 2017 |
COMM2597 |
RMIT University Vietnam |
Undergraduate |
370H Design |
Face-to-Face |
Viet1 2018, Viet2 2018, Viet3 2018, Viet1 2019, Viet2 2019, Viet3 2019, Viet1 2020, Viet2 2020, Viet3 2020, Viet1 2021, Viet2 2021, Viet3 2021, Viet1 2022 |
Course Coordinator: Tom Smith
Course Coordinator Phone: Please email
Course Coordinator Email: tom.smith@rmit.edu.au
Course Coordinator Location: Please email
Course Coordinator Availability: Please email
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will explore the inter-relationships between design, technology and culture, as illustrated through the evolution of media culture from the 20th Century to the present day. You will investigate theoretical and historical perspectives of visual design, the impact of digital technology, and network culture. This comparative exploration of the formal and aesthetic qualities of visual design evolution will also act as a basis for experimenting with visual language. You will examine the dynamic relationship between audience and designer. Contemporary theories and models of communication will also be introduced, including their relationship to identity, ethics and cultural literacy and how they will inform your design practice.
Objectives/Learning Outcomes/Capability Development
You will be assessed on your development against the following program learning outcomes:
- Acquire knowledge of visual literacy and design theory, interactive and motion design, moving image, communications technologies, and digital media production skills and their application to digitally mediated communication.
- Critically analyse, synthesise and reflect on the role, application and implications of digital media works in both local and international contexts.
Upon the successful completion of this course you will be able to:
- Investigate and discuss the theories and practices underpinning 20th and 21st century visual design.
- Examine the role and ethical considerations of the designer as cultural intermediary and agent of persuasion.
- Analyse the processes through which visual design both responds to and influences society and global culture.
- Evaluate the impact of digital technologies on media cultures.
Overview of Learning Activities
You will be engaged in learning that involves a range of both face-to-face and online activities such as lectures, tutorials, group and class discussion, group activities and individual research.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.
There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.
You will be able to develop your work in relation to your own specific areas of interest in your professional practice.
Feedback will be given on all assessment tasks.
Assessment 1 Initial Writing Task (30%)
Linked to learning outcomes: 1, 2, 3, 4
Assessment 2: Critical Presentation (30%)
Linked to learning outcomes: 1, 2, 3, 4
Assessment 3: Essay (40%)
Linked to learning outcomes: 1, 2, 3, 4
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions