Course Title: Professional Practice

Part A: Course Overview

Course Title: Professional Practice

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015

Course Coordinator: Tracy O'Shaughnessy

Course Coordinator Phone: +613 99253155 -email preferred

Course Coordinator Email:

Course Coordinator Availability: By appointment (via email)

Pre-requisite Courses and Assumed Knowledge and Capabilities


You should undertake COMM1300 Editing 1A at the same time as this course as it contains areas of knowledge and skills which are implemented together in practice. This is a co-requisite course.

Pre & Co-requisites

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the pre-requisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.
For your information the RMIT Course Requisites policy can be found at:;ID=twx09y07zi1c

Course Description

This course provides you with an introduction to the Australian publishing industry and how it sits within a global context. You will examine the different sectors of the market, such as commercial, educational and corporate publishing as well as the legal and statutory considerations of publishing. You will analyse the challenges and opportunities that globalisation and technological change present to the Australian publishing industry.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

 Upon successful completion of this course, you will be able to:

  1. Critically analyse the principal operations and functions of specific sectors of the Australian book publishing industry in their historical, cultural and commercial contexts.
  2. Investigate and analyse the legal and business issues and responsibilities associated with publishing.
  3. Make judgements based on a practical understanding of the business of book publishing and the future directions of the industry.
  4. Investigate and report on global and local aspects of the book publishing industry.


Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1.  Critically analyse and identify the future directions – opportunities and challenges – for book publishing.
  2. Effectively and professionally communicate your ideas to specialist and non-specialist audiences.
  3. Work collaboratively to plan and produce communication projects appropriate to the publishing environment.
  4. Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions. 

Overview of Learning Activities

The course will take a blended approach to its delivery with learning activities that involve a range of activities, including lectures, site visits, tutorials, group discussion and activities, peer review and individual research. All sessions are face to face.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies
The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy