Course Title: Understanding Sports Media

Part A: Course Overview

Course Title: Understanding Sports Media

Credit Points: 12

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2325

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009

COMM2325

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 1 2019

Course Coordinator: Mr Tito Ambyo

Course Coordinator Phone: +61 3 9925 3717

Course Coordinator Email: arsisto.ambyo@rmit.edu.au

Course Coordinator Location: 09.04.053

Course Coordinator Availability: By appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will explore the relationship between sport and media in local and international contexts. You will examine social, political and cultural dimensions in the practice of sports media as well as reflect on your own relationship with media and sport. You will have the opportunity to use this knowledge to produce a simple media project on a local sport.


Objectives/Learning Outcomes/Capability Development

Students will develop an understanding of the importance of the media’s role and responsibility in modern sport and of the professional practices associated with sports journalism, marketing and PR.


On completion of this course you will be able to:

  • Describe and analyse how sports are experienced by people through media in Australia and internationally.
  • Discuss professional practises of sports media and the relationship between media and sport.
  • Identify the influence of new technologies in transforming sports media.
  • Produce simple media projects on a local sport.


Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include project work, lectures, tutorials, class discussion, individual and group activities.


Overview of Learning Resources

There is no set text for this course, however you will be expected to read, watch and listen to sports reports and programs in newspapers and on radio and television. RMIT will provide you with resources and tools for learning in this course through our online systems.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes. 

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online.

 

ASSESSMENT TASKS

Audience report (20%)

This assessment will cover the following course learning outcomes:

  • Describe and analyse how sports are experienced by people through media in Australia and internationally.
  • Identify the influence of new technologies in transforming sports media.

 

Stakeholder analysis (40%)

This assessment will cover the following course learning outcomes:

  • Discuss professional practises of sports media and the relationship between media and sport.
  • Identify the influence of new technologies in transforming sports media.

 

Media project (40%)

This assessment will cover the following course learning outcomes:

  • Discuss professional practises of sports media and the relationship between media and sport.
  • Identify the influence of new technologies in transforming sports media.
  • Produce a simple media project on a local sport.