Course Title: Advertising Projects

Part A: Course Overview

Course Title: Advertising Projects

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 2 2007,
Sem 2 2008,
Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Narelle Lancaster

Course Coordinator Phone: email for an appointment

Course Coordinator Email:

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

COMM2332 Advanced Copywriting and/or GRAP2368 Advanced Art Direction

Course Description

The professional environment for people working in advertising is increasingly focused on collaborative project work where groups of specialists come together as a team to realise a specific project. In this course, you as a member of a small team will undertake a self directed communication project in a simulated workplace environment to extend and refine your individual practice and conceptual foci. Your team will research, plan, develop, organize, prepare, manage and negotiate the project through to completion and final presentation. You are expected to write a proposal and evaluate the proposed project in relation to your own skills, abilities and scope of reference. You will be required to acquire the appropriate computer and software capabilities to complete the project successfully. You will develop appropriate strategies to effectively manage the creative process based on a sound knowledge of the roles people play in the development and production of advertising communication and the complex relationship between the creative person and their work in industry.


Objectives/Learning Outcomes/Capability Development

The following program capabilities will be assessed in this course:

• Conduct and analyse consumer research to provide insights and inform creative and media strategy
• Demonstrate professional skills required for effective advertising client and account management
• Develop targeted and effective communication strategy, creative campaigns and media plans


On successful completion of this course, you will be able to:

• Manage a project through to completion, which includes directing and selling concepts to stakeholders.
• Formulate focused, creative and practical solutions to complex visual communications problems and identify appropriate delivery modes.
• Demonstrate a sound knowledge of selected media and how they best communicate to a particular consumer group.
• Apply appropriate research methodologies.
• Critique and evaluate creative solutions in terms of their suitability to the original brief, advertising message, environment and target audience.

Overview of Learning Activities

Your learning experiences may include seminars, interactive tutorials, group based activities and team consultations. You will have the opportunity to explore key concepts through class discussion. There will be both individual and group exercises to further develop ideas based in classes. Local and international advertising examples may be presented and discussed. Self-directed learning (outside class hours) is also an important component for the successful achievement of the objectives of this course. Online resources and activities will also play a part in this course.

Overview of Learning Resources

Seminar and tutorial notes, reading list, and other resources will be available online through Blackboard.
RMIT will provide you with resources and tools for learning in this course through online systems. All relevant course materials and lists of suggested reading will be made available to you. You will also be expected to make extensive use of the library resources. You will have access to computer laboratories, equipment for live production and edit software.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. The assessment components of this course may include class exercises and assessments completed in learner-directed time.
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or the Disability Liaison Unit if you would like to find out more.
An assessment charter ( summaries your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document:;ID+ln1kd66y87rc