Course Title: Exploring Asian Popular Culture

Part A: Course Overview

Course Title: Exploring Asian Popular Culture

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2007,
Sem 1 2008,
Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2015,
Sem 2 2016,
Sem 2 2017,
Sem 2 2018,
Sem 2 2019,
Sem 2 2020


Singapore Inst of Management


345H Media and Communication


Offsh1 18,
Offsh1 19,
Offsh1 20


RMIT University Vietnam


345H Media and Communication


Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet3 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018,
Viet1 2019,
Viet2 2019,
Viet3 2019,
Viet1 2020,
Viet2 2020,
Viet3 2020


RMIT Vietnam Hanoi Campus


345H Media and Communication


Viet1 2020,
Viet2 2020,
Viet3 2020

Course Coordinator: Dr Jay Thompson

Course Coordinator Phone: +61 3 9925 2021

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5

Course Coordinator Availability: Contact course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will examine a range of critical approaches within media and cultural studies frameworks to examine contemporary Asian popular culture. You will consider how popular cultures are constructed, marketed and then consumed by their audiences. You will explore the ways in which popular culture is used within Asian contexts both by individuals and in public discourses, through the examination of artefacts, media and practices. 


Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Identify issues and debates around how popular culture is constructed, marketed and consumed in Asia.
  • Describe and apply a range of theoretical and historical perspectives on Asian popular culture.
  • Discuss the local and global aspects of culture with reference to Asian social, economic and political contexts.
  • Illustrate and analyse the relationship of popular culture to the practice of the everyday and ordinary within Asia.

Program Learning Outcomes

If you are enrolled in this course as a contextual studies course you will develop the following program learning outcome:

  • Identify, evaluate and critically analyse cultural, historical and theoretical practices which contextualise your professional practice and further study.

For students enrolled in the Bachelor of Communication - Professional Communication (BP222SIM), you will develop the following program learning outcomes:

  • Critically analyse and apply a diverse and industry relevant body of knowledge and skills to the field of media and communications in a global context
  • Critically analyse, synthesize and reflect on professional communication in both local and international contexts

Overview of Learning Activities

You will be actively engaged in a range of learning activities which may include project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include written and oral reports, reflective papers, creative projects and presentations, individually and in groups.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment and exams.