Course Title: Marketing Work Integrated Learning/Co-op Preparation

Part A: Course Overview

Course Title: Marketing Work Integrated Learning/Co-op Preparation

Credit Points: 0

Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance & Marketing


Sem 1 2009,
Sem 1 2010,
Sem 2 2009

Course Coordinator: Kathleen Griffiths

Course Coordinator Phone: +61 3 9925 5415

Course Coordinator

Course Coordinator Location: 108.12

Pre-requisite Courses and Assumed Knowledge and Capabilities

Successful completion of approximately 16 courses in the degree

Course Description

The course is designed to enable students to reflect and develop knowledge and skills to successfully apply for their co-op placement position (and later career position)

If you are undertaking this course in Melbourne from semester 2, 2012 onwards your teacher will advise you if you require access to a computer for the course. It is recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus outside class times.

Objectives/Learning Outcomes/Capability Development

On completion of the WIL/Co-op course students will have established an e-portfolio that will consist of:
▪ long term goals and action steps to achieve goals
▪ learning style inventory
▪ knowledge, skills and abilities audit with a focus on graduate capabilities
▪ professional development plan to address gaps
▪ development and articulation of employability skills
▪ resume and customised cover letter addressing key selection criteria in job advertisements
▪ behavioural interview techniques
▪ assessment centre skills
▪ co-op placement strategy

Overview of Learning Activities

Learning activities will include workshops, practical exercises, simulations and assigned projects. Students will develop individual e-portfolios in preparation of their co-op year (and then review and update them over the duration)

Overview of Learning Resources

Students will have access to online course materials on the Learning Hub and additional online information from RMIT Library, Career Development and Education and Learning Skills Unit. There will also be 3-4 compulsory workshops at the start of the semester.

Overview of Assessment

Completion of career preparation projects which may include:
▪ written exercises and projects
▪ oral presentations
▪ simulated demonstrations