Course Title: Workplace Orientation

Part A: Course Overview

Course Title: Workplace Orientation

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


RMIT University Vietnam


335H Applied Communication


Viet3 2009


RMIT University Vietnam


345H Media and Communication


Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013

Course Coordinator: Graeme Domm

Course Coordinator Phone: (84) 8 3776 1307

Course Coordinator Email:

Course Coordinator Location: Room 1.4.42 (Saigon South campus)

Pre-requisite Courses and Assumed Knowledge and Capabilities

COMM2381 Strategic Public Relations Planning
GRAP2413 Understanding Advertising Media

Course Description

This course provides second year Bachelor of Communication (Professional Communication) students on the Vietnam Campus with a practical orientation to the public relations and/or advertising workplace.

Students will participate in a number of practical placements approved by the Course Coordinator equal to 160 hours (equivalent to four weeks’ full time) and participate in a number of learning experiences related to the placements.

Placements should be completed in an environment where a supervisor with suitable experience and expertise can assess your performance, for example a public relations consultancy, an advertising agency or a communication department.

Seminars will be held at the start and midway through the semester, with a view to preparing you for your practical placement, reviewing your performance and readying you for the professional workplace after graduation.

Objectives/Learning Outcomes/Capability Development

At the completion of your this course you should have developed the following capabilities and learning outcomes:
- experience in a PR and/or Advertising workplace that brings awareness of the culture and expectations of the industries
- confidence in dealing with colleagues and clients in a professional environment
- experience in being accountable for tasks
- improved project management and organisation skills
- refined management and communication skills
- the ability to reflect on the links between PR and Advertising theory and practice
- developed your understanding of how to successfully manage work projects, programs and campaigns
- gained insights into progressing from university to the professional workplace
- gained feedback on improving your performance in a professional environment
- learned techniques to assist you in improving your performance and readying yourself for professional roles


Overview of Learning Activities

This course requires you to complete 160 hours (equivalent of four weeks’ work) practical placement in a public relations or advertising position, under appropriate supervision. You can complete your placements in an in-house commercial, public sector or not-for-profit environment, or in a consultancy.

Seminars featuring guest speakers will held at the beginning and midway through the semester, with a view to preparing you for your practical placement, reviewing your performance and readying you for the professional workplace. These seminars will be interactive, and you will be asked to participate in discussions and exercises.

Overview of Learning Resources

While there is no specific prescribed text for this course, students will find prescribed and recommended texts for other courses in the program to be useful references. Readings, where required, will be advised in advance of the relevant seminar. Selected materials will be distributed at seminars.

Overview of Assessment

Your supervisor will be required to complete an evaluation of your performance during your practical placements.
You will be required to submit a comprehensive report about your placement experiences, for which you will be assessed.
You will be asked to participate in class discussions and exercises, and your participation will be assessed.