Course Title: Advertising and Society

Part A: Course Overview

Course Title: Advertising and Society

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Julie Bilby

Course Coordinator Phone: Email for an appointment

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 5

Course Coordinator Availability: Email for an appointment time

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Advertising plays a key role in world commerce and in the way people experience and live their lives. It is both a complex communication process and a dynamic business process. This course provides an overview of the advertising industry within a global and marketing context and its relationship to society. It provides insights into advertising practice and processes: advertising agencies, advertising professional roles, advertising clients, target audiences, media, strategic and creative thinking.

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following program capabilities  in this course:

  • Identify, and respond appropriately to, emergent global trends and issues as they impact on the advertising industry
  • Identify and monitor key social, ethical and regulatory issues and critically analyse the implications for advertising practice

On successful completion of this course you will be able to:

  • Identify and critically assess the role of advertising within society, both locally and globally
  • Investigate and discuss advertising regulation and its impact on advertising practice
  • Identify and debate key ethical issues relating to advertising
  • Critically examine and report on contemporary advertising themes

Overview of Learning Activities

Your learning experiences may include interactive lectures, tutorials and group-based activities. You will have the opportunity to study the theories underpinning this course and explore key concepts through exercises and discussion. There will be both individual and group exercises to further develop ideas based in classes. Local and international advertising examples will be presented and discussed. Self-directed learning (outside class hours) is also an important component for the successful achievement of the objectives of this course. Online resources and activities will also play a part in this course.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through MyRMIT. Relevant course materials and lists of suggested reading will be made available to you. You will also be expected to make extensive use of other sources of information such as the library resources and on-line databases.

Overview of Assessment

The assessment components of this course may include class exercises and assessments completed in learner-directed time. Assessment will include a range of individual and group activities such as exercises, assignments, presentations, projects. You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. Feedback will be given on all assessment tasks. If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or the Disability Liaison Unit if you would like to find out more. An assessment charter ( summaries your responsibilities as an RMIT student as well as those of your teachers.Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document:;ID+ln1kd66y87rc