Course Title: Advertising Professional Practice 1

Part A: Course Overview

Course Title: Advertising Professional Practice 1

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2009


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014


RMIT University Vietnam


345H Media and Communication


Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015

Course Coordinator: Dr Bruce Berryman

Course Coordinator Phone: +61 3 9925 3065

Course Coordinator Email:

Course Coordinator Location: Building 9, Level 5, Room 16

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course, you will work in a controlled and simulated agency environment to develop advertising campaigns for a set client. You will develop skills and knowledge to professionally conduct yourself in the workplace and to manage projects in a variety of cultural, economic and social environments. You will work on the entirety of these campaigns - from research and strategic development through to media plans and creative executions. Professionalism in planning and managing the campaign, writing reports, conducting meetings; preparing budgets, work plans and schedules, and developing impressive presentation skills are key components of assessment. These practices are the foundation for the work-integrated component in Advertising Professional Practice lI.

Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

You will develop the following program learning outcome:

  • Plan, produce and evaluate innovative content, optimizing uses of technology that meets the needs of diverse stakeholders in an international environment
  • Work with others in a range of roles and contexts, demonstrating cultural, environmental and social awareness and ethical and reflective practice


Course Learning Outcomes

On successful completion of this course, you will be able to:

* Work to a client brief.
* Develop a creative and strategic portfolio to a professional standard.
* Develop professionalism in planning and managing the campaign, writing reports, conducting meetings; preparing budgets, work plans and schedules, and developing presentation skills.
* Fully integrate and manage the task of research and strategy as part of the creative solution to a clients business objective.
* Present well developed solutions to the creative and account management team and clients.

Overview of Learning Activities

Your learning experiences may include seminars, interactive tutorials and group based activities. You will have the opportunity to study the theories underpinning this course and explore key concepts through exercises and discussion. There will be both individual and group exercises to further develop ideas based in classes. Local and international advertising examples may be presented and discussed. Self-directed learning (outside class hours) is also an important component for the successful achievement of the objectives of this course. Online resources and activities will also play a part in this course.

Overview of Learning Resources

Seminar and tutorial notes, reading list, and other resources will be available online through Blackboard.
RMIT will provide you with resources and tools for learning in this course through online systems. All relevant course materials and lists of suggested reading will be made available to you. You will also be expected to make extensive use of the library resources.

Overview of Assessment

Assessment components consist of coursework, project work, presentations and participation. You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities. The assessment components of this course may include class exercises and assessments completed in learner-directed time.
Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document:;ID+ln1kd66y87rc