Course Title: Visual Communication and Design 4

Part A: Course Overview

Course Title: Visual Communication and Design 4

Credit Points: 90.00

Important Information:





Course Title


 VCE Visual Communication Design

Unit 4: Design development and presentation




Course Code




Learning Mode

Teaching Period(s)


City Campus


360T Education


Term2 2019,
Term2 2020,
Term2 2021

Course Coordinator: Michelle Wilson

Course Coordinator Phone: +61 3 9925 7871

Course Coordinator Email:

Course Coordinator Location: 108.05.007

Course Coordinator Availability: Email for appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

To continue to Unit 4, satisfactory completion of Unit 3 must be achieved.


Course Description

The Visual Communication Design study examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Students research, develop, refine and present two visual communications within the parameters of a brief.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following capabilities:

  • ability to make and document design decisions that are informed by the analysis of existing visual communications
  • ability to describe the roles and relationships between the clients, designers and specialists
  • ability to apply design thinking skills to create, analyse, evaluate, reflect on, and critique information and ideas
  • ability to identify practices that acknowledge legal obligations
  • ability to annotate drawings to explain connections to the brief and research
  • ability to use appropriate technology

Area of Study 1

Development and evaluation

In this area of study students focus on the design process stages of the development of concepts. Using separate design processes, students develop design concepts that satisfy each of the communication needs of the brief established in Unit 3. When selecting ideas to develop as concepts, students must ensure that ideas for each communication need are discernibly different in intent and presentation format. Students manipulate and apply design elements and design principles to create concepts that attract the interest of their target audience and convey the messages, ideas and information required to satisfy the brief.


Students explore and develop expertise in a range of appropriate manual and digital methods, materials and media for use in the design solutions for the brief. Two-dimensional and three-dimensional drawing methods may be used to assist with visualising and presenting solutions and determining proportions and scale, if appropriate. Students apply design thinking and use mock-ups to test and evaluate the suitability of each design concept.


Area of study 2

Final presentations

This area of study focuses on the final stage in the design process, the resolution of presentations. Students produce two final visual communication presentations, which are the resolution of the concepts developed in Outcome 1 Unit 4. This involves selecting and applying materials, methods, media, design elements and design principles appropriate to the designs and selected presentation formats. Students explore ways of presenting their final visual communications that attract and engage the target audiences.

Overview of Learning Activities

Face to face learning

Freehand and instrumental drawing

Research including online

Use of software programs

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

You should also purchase the text Visual Communication Design, VCE units 1-4 (third edition) by Kristen Guthrie

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment may include;

• folio of visual communications for specific contexts, purposes and audiences that are informed by their analysis of existing visual communications.

• a brief that reflects design thinking skills, research and generation of a range of ideas relevant to the brief.

• Production of final visual communication presentations that satisfy the requirements of the brief.

Feedback will be given on all assessment tasks in detailed written comments; a designated grade and a personal conversation allowing interpretation of the written comments and areas of improvement.

Feedback is also provided on general progress at the relevant time and at intervals when major projects are being conducted.

If you have a long-term medical condition and/or disability it may be possible to negotiate or vary aspects of the learning or assessment methods. Students can contact their relevant Year Level Coordinator for more information.

The Student Charter summarises your responsibilities as an RMIT University student as well as the responsibilities of the university.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which can be found on the RMIT University website at: