Course Title: Global Fashion Marketing

Part A: Course Overview

Course Title: Global Fashion Marketing

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2438

Brunswick Campus

Undergraduate

350T Fashion & Textiles

Face-to-Face

Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017

Course Coordinator: Yuping Li

Course Coordinator Phone: +61 3 9925 9145

Course Coordinator Email: yuping.li@rmit.edu.au

Course Coordinator Location: 511.02.01

Course Coordinator Availability: Monday and wed. 10am - 2pm


Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have satisfactorily completed the prerequisite courses GRAP2449 Marketing for Fashion and Textiles and GRAP2446 Fashion Distribution and Logistics before you commence this course. 

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.
For further information refer to the RMIT Course Requisites Policy.
 


Course Description

This course focuses on fashion marketing in a global context and builds upon the skills and knowledge developed in Marketing for Fashion and Textiles and Fashion Distribution and Logistics.

Global Fashion Marketing will provide you with the skills and knowledge to understand the international market, including the dynamic environment of international trade, issues related to diversity in culture, management styles and business systems. Your learning will also focus on investigating global markets, emerging markets and multinational market regions. You will develop a broad knowledge of product and services promotion and specific skills to enable you to make appropriate decisions on market viability return on investment and international opportunities.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • A broad theoretical and technological knowledge with some depth in fashion materials and marketing to merchandise fashion products both locally and globally
  • Apply initiative and judgement in planning, problem solving and decision making in your study.
     


Upon successful completion of this course you will be able to:

  • Identify and analyse client needs for fashion products
  • Identify and apply marketing theories for fashion and textiles either locally or globally
  • Think critically and work independently as a fashion and textiles merchandising professional
  • Work collaboratively with other professionals in a team-based environment to solve work related problems and make decisions.


Overview of Learning Activities

You will be engaged in learning that involves a range of class activities such as practical activities, group and class discussion, group activities / projects as well as online and self-directed learning.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources, including books, journal articles and web resources, will be provided by your teacher. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian (Brunswick) Michelle Matheson michelle.matheson@rmit.edu.au .

 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.  Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures.