Course Title: Fashion Visual Merchandising

Part A: Course Overview

Course Title: Fashion Visual Merchandising

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018

Course Coordinator: Glenda McNeill

Course Coordinator Phone: +61 3 99259179

Course Coordinator Email:

Course Coordinator Location: 511.02.01

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

In this course you will learn about theories, concepts and practices to ensure you develop the skills and knowledge to create successful visual merchandising strategies and displays.
This course prepares you to manage merchandise and store presentations for specific target markets. You will learn to investigate, analyse and interpret information relevant to visual merchandising in the textile, clothing and footwear industry (TCF).

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course you will be able to:

  • Identify, analyse and reflect on trends in fashion and textiles, either locally or globally
  • Apply initiative and judgement in planning, problem solving and decision making in your study
  • Develop fashion and textiles products and present to peers or potential clients.

In this course you will develop the following program learning outcomes:

  • Analyse and evaluate current visual merchandising techniques used locally and globally
  • Create product promotional strategies to communicate brand knowledge for retailers and their target markets
  • Collaborate with the fashion industry to implement the coordination, sourcing and construction of visual window displays
  • Follow OH&S practices and guidelines in relation to visual merchandising processes
  • Identify and apply appropriate design tools to communicate ideas visually.

Overview of Learning Activities

You will be engaged in learning that involves a range of class activities that cover theoretical and practical components of fashion visual merchandising. You are encouraged to actively participate in class tutorials, practical demonstrations, field trips, class exercises and discussions.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer including books, journal articles and online resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

 The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick).

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.

Assessment may include projects and presentations both individually and in groups.  The assessment will occur throughout the course, enabling you to monitor your own performance and receive feedback about your progress.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
A Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment policies and procedures.