Course Title: Creating Digital Content

Part A: Course Overview

Course Title: Creating Digital Content

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2457

City Campus

Undergraduate

345T Media and Communication

Face-to-Face

Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017

Course Coordinator: Penny Johnson

Course Coordinator Phone: +61 3 9925 4383

Course Coordinator Email: penny.johnson@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

Prerequisites

None

Required Prior Study

Successful completion of COMM2450 Working with Text and Image

OR

Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information: Credit at RMIT
 


Course Description

This course introduces you to the conventions and principles of writing and adapting content for the digital environment, including blogs, website content, e-magazines and e-fiction. You will explore new forms of digital publication and learn the differences between writing for print versus digital media. By examining how users of digital content behave, you discover solutions for issues such as readability, accessibility, interactivity and functionality. Other topics include website development and design, writing micro content, search-engine optimisation techniques and using social media for networking and promotion.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  • identify and employ writing and editing techniques; principles and practice of communication and writing for different audiences; emerging digital media and trends and developments in the publishing industry
  • apply and creatively adapt theoretical and technical knowledge and skills to reflect the needs and expectations of varied readerships and markets
  • demonstrate analytical skills and creative solutions to respond to problems in a range of diverse writing, editing and publishing contexts.

 


Upon successful completion of this course you will be able to:

  • compare and contrast requirements of writing in print and digital media environments, and adapt material accordingly
  • write, edit and publish content across a range of digital forms
  • identify and target digital markets for your writing
  • structure and write web content with consideration for readability, accessibility, and search-engine optimisation
  • critique and use social media for marketing, community-building and creative purposes.


Overview of Learning Activities

The learning activities included in this course are:

  • studios, where you will learn through practice, exploration and reflection
  • lectures, which provide the framework for exploring different kinds of digital content
  • class exercises and activities designed to clarify course content and practise relevant skills
  • individual project work during which you will develop the practical skills necessary to write effective digital content for a range of audiences
  • writing workshops to assist development of writing techniques with feedback from peers and teacher
  • independent research and study, working through the course requirements as presented in classes, online and through learning materials.
     


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Professional Writing and Editing students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/wcprp

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment for this course is ongoing throughout the semester. Assessment may include a range of activities such as in-class exercises, assignments, and individual projects.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment


Assessment Tasks


Assessment Task 1: Social media assignment (15%)

In this course you will develop the following:

Course learning outcomes

  • write, edit and publish content across a range of digital forms
  • critique and use social media for marketing, community-building and creative purposes.

Program learning outcome

  • identify and employ writing and editing techniques; principles and practice of communication and writing for different audiences; emerging digital media and trends and developments in the publishing industry.


Assessment Task 2: Digital folio assessment (35%)

In this course you will develop the following:

Course learning outcomes

  • compare and contrast requirements of writing in print and digital media environments, and adapt material accordingly
  • structure and write web content with consideration for readability, accessibility, and search-engine optimisation.

Program learning outcome

  • apply and creatively adapt theoretical and technical knowledge and skills to reflect the needs and expectations of varied readerships and markets.

 

Assessment Task 3: Major project (50%)

In this course you will develop the following:

Course learning outcomes

  • write, edit and publish content across a range of digital forms
  • identify and target digital markets for your writing
  • structure and write web content with consideration for readability, accessibility, and search-engine optimisation
  • critique and use social media for marketing, community-building and creative purposes.

Program learning outcome

  • demonstrate analytical skills and creative solutions to respond to problems in a range of diverse writing, editing and publishing contexts.