Course Title: Marketing Principles
Part A: Course Overview
Course Title: Marketing Principles
Credit Points: 12.00
650T Vocational Business Education
|Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2018
Course Coordinator: Bilge Sahin
Course Coordinator Phone: +61 3 9925 5859
Course Coordinator Email: Bilge.Sahin@rmit.edu.au
Course Coordinator Location: Building 80, level 5
Course Coordinator Availability: By email or by Appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Marketing Principles is an introductory course and provides an overview of the marketing process, its underpinning concepts, and the practical tools used by marketers to implement marketing strategies and campaigns.
Through classes, workshops and assessment tasks you will explore the theory and practice of marketing through real world applications. You will also review the importance of marketing to future business viability and how each person in an organisation can make a contribution to the marketing process.
Marketing Principles offers insights into the field of marketing, putting into context the role of marketing in an organisation, and how you may interface with marketing in your role.
This course includes a Work Integrated Learning (WIL) experience in which your knowledge and skills will be applied and assessed in a real or simulated workplace context and where feedback from industry and/or community is integral to your experience.
Objectives/Learning Outcomes/Capability Development
On successful completion of this course you will be able to:
- Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions
- Identify and analyse the impact of key trends in the external and internal environments on marketing-related activities of organisations
- Analyse the marketing process and determine how various elements of the marketing mix work together to put the right product in the right place in a professional context
- Develop effective marketing strategies to achieve organisational objectives
Overview of Learning Activities
Marketing Principles is designed to offer you insights into both the theoretical and practical applications of marketing.
In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.
Classes will introduce you to the key concepts and issues within each topic area, by explaining the concept, providing a theoretical context and most importantly, through the use of examples, showing the application of the concept to real industry experience.
Workshops may be offered to provide clarification and guidance on completing the various assessment tasks and addressing questions related to the topic of the week. You are encouraged to share opinions and examples via class discussion.
Overview of Learning Resources
Various learning resources are available online through myRMIT/Canvas. In addition to topic notes; assessment details and a study schedule you may also be provided with links to relevant online information; readings; audio and video clips and communication tools to facilitate collaboration with your peers and to share information.
Resources are also available online through RMIT Library databases and other facilities. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.
Additional resources and/or sources to assist your learning will be identified by your course coordinator and made available to you as required during the teaching period.
Overview of Assessment
The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:
Assessment Task 1 -Closed book Test: 30%
Linked CLOs: 1, 2
Assessment Task 2 Stage 1 - Marketing Plan: 40%
Linked CLOs: 2, 3, 4
Assessment Task 2 Stage 2 - Presentation and individual contribution through peer review and reflection: 30%
Linked CLOs: 1, 2, 3, 4
Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation