Course Title: Typographic Language

Part A: Course Overview

Course Title: Typographic Language

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2524

Brunswick Campus

Undergraduate

320T Architecture & Design

Face-to-Face

Sem 2 2013,
Sem 1 2014,
Sem 1 2015,
Sem 1 2017

Course Coordinator: Al Briggs

Course Coordinator Phone: +61 3 9925 9446

Course Coordinator Email: al.briggs@rmit.edu.au

Course Coordinator Location: B515.3.09


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will explore and analyse the language of typography. The historical and cultural directions of typography including influential typographers will be examined. Your critical and creative skills in the application of type as image and the communication potential of type as text will be developed. Analysing the structure and application of different fonts will introduce you to the conventions of type management.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program outcomes:

  • Identify and employ a range of graphic and communication techniques in order to design, refine and produce artwork using well developed digital production skills for multiple contexts.
  • Demonstrate innovation and critical thinking when applying technical and creative skills to address artistic and industry problems.
  • Reference historical and contemporary design theory and culture in order to develop and adapt knowledge and skills to a range of graphic design outcomes.


Upon successful completion of this course, you will be able to:

  • Recognize the function and application of typography including different typographic styles
  • Consider key directions in the historical and cultural use of typography
  • Identify and compose type to produce typography in response to a brief
  • Describe typographical technical and quality problems
  • Manage electronic type systems and follow required conventions
  • Seek and provide feedback on developing work, evaluate feedback and apply where appropriate


Overview of Learning Activities

Your learning activities will take place in both a design studio and computer laboratory using industry software. Activities involve digital and manual exercises and briefs. You will also be required to undertake independent study.


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to computer laboratories and relevant software. You will also be expected to make use of the library resources. The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessment is as follows:

Project 1 30%
Project 2 30%
Project 3 28%
Project 4 12%

Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.
A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document: http://rmit.edu.au/browse;ID=qwxbqbg739rl1