Course Title: Design for Business

Part A: Course Overview

Course Title: Design for Business

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education


Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 1 2018,
Sem 2 2018


Shanghai Uni of Int Bus & Econ


650T Vocational Business Education


Offsh3 16,
Offsh3 17

Course Coordinator: Sarah MacKinnon

Course Coordinator Phone: +61 3 9925 5518

Course Coordinator Email:

Course Coordinator Location: School of Vocational Business Education

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course will build skills and knowledge for applying design theory and techniques to the development, implementation and optimisation of business practice. The course will use design theory and the design lifecycle coupled with design thinking to build skills in analysing production flows, improving process and measuring change.
A range of business scenarios (small business and marketing) will be used to explore and apply the techniques taught in this program. Project based work will allow you to use the skills and knowledge developed in an immediate and active way.

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you will be able to:

  1. Evaluate and explain the key theories of business design concepts in contemporary organisations.
  2. Creatively apply design thinking to solve business problems.
  3. Develop a capacity to undertake ongoing design thinking while conceiving, communicating and presenting ideas
  4. Use reflective techniques to improve future practice in business design.

Overview of Learning Activities

In this course you will be encouraged to be an active learner. Your learning will be supported through various in-class and online activities comprising individual and group work. These may include quizzes; assignments; prescribed readings; sourcing, researching and analysing specific information; solving problems; conducting presentations; producing written work and collaborating with peers on set tasks or projects.

Overview of Learning Resources

This course is supported online by the use of the myRMIT site where various materials will be supplied progressively throughout the semester - including lecture outlines, tutorial solutions and other relevant materials. You are advised to regularly check your Course site. If you require assistance with the RMIT library facilities contact the Business Liaison Librarian for your school. Contact details for Business Liaison Librarians are located online on the RMIT Library website.

It is recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus, including the classroom and outside of class times.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30%
Linked CLOs: 1, 3, 4

Assessment Task 2: 30%
Linked CLOs: 2

Assessment Task 3: 40%
Linked CLOs: 2, 3

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.