Course Title: Image and Identity

Part A: Course Overview

Course Title: Image and Identity

Credit Points: 24.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2015,
Sem 1 2016,
Sem 1 2017


City Campus


370H Design


Sem 1 2018

Course Coordinator: David Cutter

Course Coordinator Phone: +61 3 9925 5355

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5 Room 13

Course Coordinator Availability: Please check with course coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

Foundations of Communication Design

This course is an introduction to image-based communication – image as language, and visual personality.

You will explore visual literacy and design principles through graphic, illustration and photographic-based image-making.

Emphasis will be placed on building a foundation for strategic thinking, exploration, experimentation and self-discovery when creating or manipulating imagery and designs that respond to general themes, ideas and contexts.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  • Analyse symbolism and how meaning is represented through composition and art direction.
  • Use image-making to construct and communicate ideas clearly and effectively to defined audiences.
  • Produce a range of communication design outcomes in a variety of forms to convey different meanings.
  • Interpret and discuss communication design outcomes in relation to visual literacy and design principles.

Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources that are relevant to the focus of your own learning.

There are services available to support your learning, including the University Library and Study Support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be provided throughout the semester in class and/or online discussions, through individual and group feedback on practical exercises and by individual consultation. Feedback will be given on all assessment tasks.