Course Title: Experimental Typography Workshop

Part A: Course Overview

Course Title: Experimental Typography Workshop

Credit Points: 12


Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2682

City Campus

Postgraduate

345H Media and Communication

Face-to-Face

Sem 1 2016,
Sem 1 2017

Course Coordinator: Associate Professor Brad Haylock

Course Coordinator Phone: +61 3 9925 0338

Course Coordinator Email: brad.haylock@rmit.edu.au


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course, you will explore specialist typographic principles and techniques. You will critically examine the history and theory of typography in order to understand and progress current industry practices. You will complete projects that employ experimental and advanced approaches to typography and lettering across digital and print media. You will synthesise knowledge of historical and contemporary avant-gardes in typography to develop sophisticated solutions to communication design problems.


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • Synthesise specialist knowledge of typographic theory and principles, and important practice precedents.
  • Apply historical and technical knowledge of typographic principles and practices in innovative and experimental communication design practice.
  • Execute sophisticated typographic solutions to contemporary communication design problems in digital or print media.
  • Critically reflect on the implications of experimental practices in typography.


In this course you will develop the following program learning outcomes:

  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.
  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication Design students. The Library has produced a subject guide that includes quality online and print resources for your studies: http://rmit.libguides.com/communicationdesign.

The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
 


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include studio projects, group work, presentations and critiques.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/policies/academic#assessment

Assessment Tasks

Experimental alphabet: 20%

This assessment will cover the following course learning outcome:

  • Execute sophisticated typographic solutions to contemporary communication design problems in digital or print media.

This assessment will cover the following program learning outcome:

  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.

Portfolio of experimental typographic works: 40%

This assessment will cover the following course learning outcomes:

  • Synthesise specialist knowledge of typographic theory and principles, and important practice precedents.
  • Apply historical and technical knowledge of typographic principles and practices in innovative and experimental communication design practice.
  • Critically reflect on the implications of experimental practices in typography.

This assessment will cover the following program learning outcome:

  • Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.

Portfolio of applied experimental typography: 40%

This assessment will cover the following course learning outcomes:

  • Synthesise specialist knowledge of typographic theory and principles, and important practice precedents.
  • Execute sophisticated typographic solutions to contemporary communication design problems in digital or print media.
  • Critically reflect on the implications of experimental practices in typography.

This assessment will cover the following program learning outcome: 

  • Determine and apply the specialist knowledge and technical skills required to creatively solve problems, demonstrating expert judgment and ethical responsibility relating to your professional practice and discipline.