Course Title: Event Management

Part A: Course Overview

Course Title: Event Management

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM4571

RMIT University Vietnam

Undergraduate

830H School of Business and Management

Face-to-Face

Viet3 2018

Course Coordinator: Earney F. Lasten

Course Coordinator Phone: (84-28) 3776 1300

Course Coordinator Email: earney.lasten@rmit.edu.vn


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

This course will incorporate a WIL experience in which knowledge and skills is applied to a real or simulated work based environment. This course will cover the theory and practice of the planning, organising, and managing of event activities.  Topics will include infrastructure and the environment; the industry’s stakeholders; marketing; human resources; contingency planning; legal issues; strategic Mgt; and research; analysis and evaluation.


Objectives/Learning Outcomes/Capability Development

-


On completion of this course you should be able to:

  • CLO1 – Explain the economic impacts generated by the event industry;
  • CLO2 – Critically evaluate the project phases of an event, and strategies used for each phase;
  • CLO3 - Describe the roles of a Professional Congress Organizer (PCO) and review the competitive nature of the environments;
  • CLO4 - Develop Work Breakdown Structure (WBS) and Gantt chart;
  • CLO5 – Critically analyse and manage the risks of an event; and
  • CLO6 - Identify the project stakeholders and build a collaborative action plan that satisfies each stakeholder’s needs.

Map each CLO against one or more PLOs

 

CLO1

CLO2

CLO3

CLO4

CLO5

CLO6

PLO1

X

 

X

 

X

 

PLO2

 

X

 

X

 

 

PLO3

 

 

X

 

 

X

PLO4

 

 

 

 

 

 

PLO5

 

 

 

 

X

 

PLO6

 

 

 

 

 

X

PLO7

 

 

 

X

 

X

PLO8

 

 

 

 

X

 

Please note: Undergraduate Collective PLOs in the table below.  Not all PLOs are achieved in a single course.

PLO1

Analyse how globalisation impacted the historical development of the tourism and hospitality industry.

PLO2

Apply analytical and quantitative skills to formulate business decisions related to the tourism and hospitality industry.

PLO3

Evaluate and Apply leadership theory and practices to diverse scenarios in the tourism and hospitality industry. 

PLO4

Demonstrate reasoned judgement in the evaluation of ethical business practices in the tourism and hospitality industry.

PLO5

Reflect on performance Mgt systems to identify and action strategies for the Mgt of people within the tourism and hospitality industry.

PLO6

Communicate clearly and persuasively to negotiate, consult, and engage with clients, employees and other stakeholders within the tourism and hospitality industry


PLO7

Formulate innovative options and recommendations for sustainable business practices within the tourism and hospitality industry.

PLO8

Critically evaluate and apply risk Mgt strategies, including counter terrorism strategies, within the international tourism and hospitality industry.

 


Overview of Learning Activities

Learning activities will involve lectures and class discussions, case studies, group projects, and student presentations. You will have the opportunity to participate in work integrated learning assessments aiming at enhancing your learning experiences associated with the course.


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.


Overview of Assessment

Assessment Tasks

 

Assessment Tasks

Weighting

Linked Learning Outcomes

Assessment Task 1

20%

1, 3

Assessment Task 2

30%

2, 4, 5

Assessment Task 3

50%

1, 2, 3, 4, 5, 6