Course Title: Digital Content Creation

Part A: Course Overview

Course Title: Digital Content Creation

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2789

RMIT University Vietnam

Undergraduate

830H School of Business and Management

Face-to-Face

Viet1 2018,
Viet3 2018

Course Coordinator: Melanie Casul

Course Coordinator Phone: Tel: (+84) 28 3776 1300 ext 2166

Course Coordinator Email: melanie.casul@rmit.edu.au

Course Coordinator Location: Saigon South

Course Coordinator Availability: Tuesday-Friday 3-4 hrs per day


Pre-requisite Courses and Assumed Knowledge and Capabilities

Marketing Principles MKTG1205 and Digital Marketing Communication MKTG1422


Course Description

Digital content plays a crucial role in a successful digital marketing campaign. This course provides skills for developing a content strategy and measuring its success, adapting messages and stories for different audiences, integrating text, images and audio-visual materials, and writing, editing and delivering interesting content to attract and engage audiences. You will learn how to write for the different digital platforms a company may use for example websites, social media, blogs, mobile content, email content etc. This course is designed to bring out the innate creativity in you. In the end, you will have a real world view of the importance of creativity and the power of ideas in marketing communications.


Objectives/Learning Outcomes/Capability Development

NA


On completion of this course you should be able to:

  • CLO1 – Understand the various digital platforms and how it fits with the company’s strategic plan
  • CLO2 – Know the requirements of digital media environments and adapt materials accordingly
  • CLO3 – Understand the needs of the client and create content that fit with their communication strategy and maximise customer engagement
  • CLO4 – Know how to measure and analyse audience engagement
  • CLO5 – Defend and present their own work to the client and/or peers


Overview of Learning Activities

Learning activities will involve studio teaching and class discussions, case studies, group projects, and student presentations. Students will have the opportunity to work on projects aimed at enhancing their learning experiences associated with the course.


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Additional industry-based resources may be available to you depending on the nature of your placement.


Overview of Assessment

Assessment Tasks

 

Assessment Tasks

Weighting

Linked Learning Outcomes

Assessment Task 1

20%

1, 2,3

Assessment Task 2

30%

2, 3, 4

Assessment Task 3

50%

1, 2, 3, 4, 5