Course Title: Entrepreneurial Management - Validating Business Models

Part A: Course Overview

Course Title: Entrepreneurial Management - Validating Business Models

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM4713

RMIT University Vietnam

Postgraduate

830H School of Business and Management

Face-to-Face

Viet2 2018

Course Coordinator: Dr Steve Clarke

Course Coordinator Phone: 84-28-3776-1300

Course Coordinator Email: steven.clarke@rmit.edu.vn

Course Coordinator Location: SGS


Pre-requisite Courses and Assumed Knowledge and Capabilities

Pre-requisite BUSM4715


Course Description

This course provides realistic, experiential learning on what it’s like to actually start a company. This is a practical class; a lab in creating a business start-up. The goal of the class is to create an entrepreneurial experience for students which includes many of the pressures and demands of the real world in an early stage business start-up. The class is designed to give students the experience of to working as a team and turning an idea into a company.

 

This course is a designated Work Integrated Learning (WIL) course. You  will spend a significant amount of time talking to potential customers, partners, and competitors, as they encounter the chaos and uncertainty of how a business start-up actually works. You will practice evidence-based entrepreneurship as you learn how to use a business model canvas to develop the important parts of a new company and customer development to get out of the classroom to see whether anyone would really want or use your company’s product. Finally, based on the customer and market feedback gathered, you will rapidly iterate your product to build something customers would actually use and buy.

 

 


Objectives/Learning Outcomes/Capability Development

Students must be able to efficiently maneuver through Office applications, including Word, Powerpoint, and Excel


 

Upon successful completion of this course you will be able to:

  • Create and iterate a business model canvas for a new business

  • Conduct a customer discovery process for a new business

  • Create an MVP

  • Deliver an effective and persuasive business presentation

  • Collaborate effectively in work groups.

 

 

 

 

 


Overview of Learning Activities

The course will include individual and group learning opportunities. A significant portion of this course requires you to present your ideas using a variety of formats. Learning activities will facilitate the construction of a business model context and MVP for a new company. Relevant topics will be covered as the business model canvases are developed. Online or face-to-face workshops will be evaluated at project milestones. In addition to course activities, students are expected to conduct meetings with real potential customers, partners and competitors for their new business. Students will also regularly present the results of their professional interactions to classmates.

 

Students are expected to:

 

  • Participate actively in learning activities throughout the course.

  • Engage in problem solving and group discussions.

  • Apply knowledge from course content to solve problems.

  • Meet with real potential customers, partners and competitors for their new business.

  • Make several presentations reporting on the results of these meetings.

  • Regularly meet with project teams virtually or face-to-face.

  • Work in a team to prepare their business model canvas and MVP.

 


Overview of Learning Resources

All required and recommended learning resources will be provided to you through the LMS.

 You will also have access to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school

 

 


Overview of Assessment

Assessment Tasks

 


Assessment Tasks


Weighting

Business model canvas

25%(

Customer discovery progress

35%

Minimum Viable Product

25%

Reflective Essay

15%