Course Title: Entrepreneurial Management - Validating Business Models
Part A: Course Overview
Course Title: Entrepreneurial Management - Validating Business Models
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
BUSM4713 |
RMIT University Vietnam |
Postgraduate |
830H School of Business and Management |
Face-to-Face |
Viet2 2018, Viet1 2019, Viet3 2019 |
Course Coordinator: Dr Steve Clarke
Course Coordinator Phone: 84-28-3776-1300
Course Coordinator Email: steven.clarke@rmit.edu.vn
Course Coordinator Location: SGS
Pre-requisite Courses and Assumed Knowledge and Capabilities
Pre-requisite BUSM4715
Course Description
This course provides realistic, experiential learning on what it’s like to actually start a company. This is a practical class; a lab in creating a business start-up. The goal of the class is to create an entrepreneurial experience for students which includes many of the pressures and demands of the real world in an early stage business start-up. The class is designed to give students the experience of to working as a team and turning an idea into a company.
This course is a designated Work Integrated Learning (WIL) course. You will spend a significant amount of time talking to potential customers, partners, and competitors, as they encounter the chaos and uncertainty of how a business start-up actually works. You will practice evidence-based entrepreneurship as you learn how to use a business model canvas to develop the important parts of a new company and customer development to get out of the classroom to see whether anyone would really want or use your company’s product. Finally, based on the customer and market feedback gathered, you will rapidly iterate your product to build something customers would actually use and buy.
Objectives/Learning Outcomes/Capability Development
Students must be able to efficiently maneuver through Office applications, including Word, Powerpoint, and Excel
Upon successful completion of this course you will be able to:
Create and iterate a business model canvas for a new business
Conduct a customer discovery process for a new business
Create an MVP
Deliver an effective and persuasive business presentation
Collaborate effectively in work groups.
Overview of Learning Activities
The course will include individual and group learning opportunities. A significant portion of this course requires you to present your ideas using a variety of formats. Learning activities will facilitate the construction of a business model context and MVP for a new company. Relevant topics will be covered as the business model canvases are developed. Online or face-to-face workshops will be evaluated at project milestones. In addition to course activities, students are expected to conduct meetings with real potential customers, partners and competitors for their new business. Students will also regularly present the results of their professional interactions to classmates.
Students are expected to:
Participate actively in learning activities throughout the course.
Engage in problem solving and group discussions.
Apply knowledge from course content to solve problems.
Meet with real potential customers, partners and competitors for their new business.
Make several presentations reporting on the results of these meetings.
Regularly meet with project teams virtually or face-to-face.
Work in a team to prepare their business model canvas and MVP.
Overview of Learning Resources
All required and recommended learning resources will be provided to you through the LMS.
You will also have access to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school
Overview of Assessment
Assessment Tasks
Assessment Tasks |
Weighting |
Business model canvas |
25%( |
Customer discovery progress |
35% |
Minimum Viable Product |
25% |
Reflective Essay |
15% |