Course Title: Designing Mobile Business Apps Project

Part A: Course Overview

Course Title: Designing Mobile Business Apps Project

Credit Points: 12.00

Course Coordinator: Dr Jason Downs

Course Coordinator Phone: +61 3 9925 5113

Course Coordinator Email:

Course Coordinator Location: Building 80, City Campus

Course Coordinator Availability: via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

People rely on their mobile devices for everything, from communicating and networking, to managing their finances and purchasing products. Therefore, the ability to develop apps, particularly when you have a business or product to sell, is vital in a modern business skill set. Mobile business apps allow businesses to build brand awareness and facilitate return custom. In this course you will be guided through the process of conceptualising an idea for a mobile business app; designing; market testing and revising the app and then developing a marketing model and/or business pitch to launch the app into the marketplace.

This course will draw on expertise from across RMIT, with guest speakers on IT and introductory programming requirements (College of Science, Engineering and Health) and design thinking approaches (College of Design and Social Context) as well as business analytics and marketing (College of Business and Law).

Objectives/Learning Outcomes/Capability Development


On successful completion of this course you should be able to:

  1. Demonstrate the ability to apply design thinking to produce a design concept for a mobile business app.
  2. Identify the value proposition in terms of the ideal user’s goal, and the business’ goal for the app.
  3. Build an app, taking into consideration functionality and UX.
  4. Communicate a project proposal to key stakeholders to gain support for adoption and implementation.
  5. Develop a marketing plan for an app that details the launch strategy.

Overview of Learning Activities

This course is delivered as a blend of face-to-face activities (such as: workshops, lectures and group or industry-based tasks) and online learning. Learning will be focused around the completion of a 12-week project, which will be supported through in-class and online activities. This may include: project development activities; guest speakers/expert commentators; prescribed readings; researching and analysing specific information; solving problems; producing artefacts; proposing solutions; seeking and providing peer feedback; and reflective praxis.

Overview of Learning Resources

Various learning resources are available online through MyRMIT Studies/Canvas. Class activities, recordings, notes and outcomes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows.

Assessment Task 1: 20%
Linked CLOs: 1, 2

Assessment Task 2: 30%
Linked CLOs: 1, 3

Assessment Task 3: 50%
Linked CLOs: 1, 2, 3, 4, 5

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on progress, milestones and approaches, and by individual consultation.