Course Title: Research international markets

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: MKTG7894C

Course Title: Research international markets

School: 650T Vocational Business Education

Campus: City Campus

Program: C4359 - Certificate IV in International Trade

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Doug Bell

doug.bell@rmit.edu.au

 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes skills and knowledge required to undertake market research to select international markets to pursue.

It applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation.

The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers.

The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG415 Research international markets

Element:

1. Collect information about target markets

Performance Criteria:

1.1 Identify target markets to research as new international markets from brief or manager 1.2 Confirm information requirements for market research 1.3 Seek assistance as required, with sourcing and accessing required information 1.4 Identify and access sources of required information

Element:

2. Investigate trends in target markets

Performance Criteria:

2.1 Collate required information from information sources 2.2 Apply statistical analysis tools to information to identify trends 2.3 Seek assistance as required, with analysing required information 2.4 Investigate causal influences 2.5 Document and report identified trends and causal influences to relevant personnel within organisation

Element:

3. Utilise data in decision-making

Performance Criteria:

3.1 Base decision-making on available data 3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue 3.3 Document and report recommendations to relevant personnel within organisation


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to undertake market research to select international markets to pursue.


Details of Learning Activities

  1. A range of in class activities, workshops and case studies are included in the learning activities for this course.


Teaching Schedule

Week NumberDateTopic
1 4th July

Teacher, student introductions

Assessments and Feedback

Orientation programme.

Role of Marketing in international business

Workshop
2 11th July

Research basics.

Information collection

Data collection

Library session. Do practical.

Assessment One. – Brief, Teams.

Working in teams.

3 18th July 

Understand the market. First step

Situation analysis – PESTE

What to look for.

Result: what positives can we use, what negatives must we deal with or avoid?

Workshop  -case study

 

425th July

Understand the market. Second Step

Market Analysis

Sales trends (what, when, where, how)

Distribution channels.

Competition (who)

Consumers (why – what do they want?) Include brand awareness, image, position.

Result: What opportunities, who are we fighting, what do we offer, how do we reach the customer.

Workshop  -case study

51st August Outcomes – Key issues

SWOT Analysis.

Making it work. Turning the Key issues into a SWOT

Discuss examples

6

 8th August

  Assessment One Workshop
715th August 

Marketing Strategies 101.

Process: environment/SWOT/plan/strategy

From the SWOT to The Four P’s.      

Product

Case Study

 822nd August 

Place

Price

Case Study

 

  29th August 

Mid Semester Break

9 5th September

 Place

Price

Case Study

10 12th September Pitstop presentations.
1119th September 

Implementation and Monitoring

Assessment Workshop (Revision)

1226th September Assessment Workshop. Free time. 
133rd October 

Assessment Three

Workshop

14 10th October 

Assessment Three in class.

1517th OctoberResubmissions
16 24th September Student counselling and feedback.


This course is co-delivered and co-assessed with MKTG7894C Research International Markets


Learning Resources

Prescribed Texts


References


Other Resources

Students will be provided with appropriate resources throughout the semester.


Overview of Assessment

This course is co-delivered and co-assessed with MKTG7895C Market Goods & Services Internationally

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

Evidence of the ability to:

  • identify and document trends in target market
  • apply statistical analysis to validate trends
  • document decision-making processes based on available data.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • discuss cultural aspects relevant to international markets researched
  • compare and contrast market research techniques and tools
  • outline required formats for reporting research outcomes
  • identify and list external and internal information sources related to international markets.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-delivered and co-assessed with MKTG7894C Research International Markets. Students must complete all three assessment tasks to be deemed competent.

Assessment Task 1 – Research the market
Date handed out: Week 2
Date and time due: Week 6 
Group or Individual: Group, maximum 3 students

Purpose:
The purpose of this assessment is for the student to demonstrate the skills needed to use various resources to research an international market for its business potential. This work will be used to develop the strategies discussed in Assessment Two.

Requirements:
Students are to select a product or service, and an international market from a list provided, identify appropriate resources to research the category in that market and write a report that addresses various criteria as listed in the detailed brief. The report should not exceed 3000 words, excluding tables, graphs and visuals.
This work will be used to develop the strategies discussed in Assessment Two.

Assessment Task 2 – A Launch Strategy
Date handed out: Week 7
Date and time due: Week 12
Group or Individual: Group, maximum three students..

Purpose:
The purpose of this assessment is for students to apply their knowledge of strategies and process to a ‘live’ product or service launching into a real market.

Requirements:Students are to develop the marketing strategies needed to launch their chosen product or service into their chosen market. A basic Implementation and monitoring plan is also required. A  document of between 3000 and 4000 words is required. 
Each team is also required to make an eight to ten minute presentation, using visuals, in Week 10 – a ‘Pit Stop’ that details the work completed, the plans and responsibilities for the remaining work.

Assessment Task 3 – The Quiz
Date handed out: Week 12
Date and time due: Week 14
Group or Individual: Individual

 

Purpose:

The purpose of this assessment is for students to demonstrate that they understand the various theories and processes involved in marketing new products in other countries. 

Requirements:

Each team will participate in a discussion with the teacher about their two assessments, answering questions and explaining elements the teacher chooses. This means students will have to be familiar with all the content of the assessments, not just the sections they contributed.  Students will be graded individually.

 

 


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment

Other Information

Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.


Adjustments to Assessment:
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Course Overview: Access Course Overview