Course Title: Conduct pre-campaign testing

Part A: Course Overview

Program: C4361 Certificate IV in Advertising

Course Title: Conduct pre-campaign testing

Portfolio: BUS Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7934C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Internet	VE 2016, Term1 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met.

It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBADV402 Conduct pre-campaign testing
Elements:	1 Plan pre-campaign testing 2 Pilot advertisement 3 Utilise pre-campaign test results

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met.

It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

• direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• review of final printed documents
• demonstration of techniques
• observation of presentations
• oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You are required to provide evidence of the ability to:

• plan steps required to test an advertising campaign including:
  - appropriate measurement tools
  - documenting outcomes and targets according to advertising brief
  - adhering to budgetary and financial requirements
• document and analyse pilot-test data
• make changes to data as required.

Knowledge Evidence

To complete the unit requirements safely and effectively, the you must:

• explain principles of advertising relating to marketing mix
• describe organisational advertising objectives, and contents of advertising, creative and media briefs
• explain key provisions of relevant legislation, codes of practice and national standards for advertising industry
• describe types of media available for advertisements
• explain application of ethical principles in advertising
• describe techniques for evaluating advertising effectiveness.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.