Course Title: Create visual design components

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: VART6408C

Course Title: Create visual design components

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email: alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Dale Nason

dale.nason@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge to create visual designs for interactive media components. You will integrate the designs into different media products in response to specifications.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUADIG304 Create visual design components

Element:

1 Clarify work requirements

Performance Criteria:

1.1 Clarify visual design components required in the project brief, in consultation with relevant personnel 1.2 Identify project timelines and discuss factors that may determine or affect visual design concepts 1.3 Clarify, in discussion with relevant personnel, the target user or audience, and determine format and delivery platform

Element:

2 Generate and assess ideas

Performance Criteria:

2.1 Research media products, designs, images, artwork and other creative sources that may inspire visual design ideas 2.2 Develop a range of visual design ideas that are technically feasible, respond to project specifications and provide creative solutions to design issues 2.3 Present and review visual design ideas with relevant personnel

Element:

3 Develop design concept

Performance Criteria:

3.1 Experiment with traditional and digital methods to create required visual design components 3.2 Explore a range of typographical and visual design elements to create components 3.3 Evaluate initial design ideas with relevant personnel to select final design concept 3.4 Confirm design concept complies with copyright laws 3.5 Check output format meets delivery platform requirements 3.6 Adopt safe ergonomic practices when using equipment for long periods of time

Element:

4 Produce components

Performance Criteria:

4.1 Develop components based on the final design concept using various design techniques 4.2 Apply visual design principles and communication principles to produce components that have high visual impact 4.3 Save components in an appropriate format according to project specifications

Element:

5 Finalise visual design components

Performance Criteria:

5.1 Review visual design components against design and technical specifications 5.2 Discuss and confirm additional requirements or modifications with relevant personnel, and make amendments as required 5.3 Save and archive visual design components using industry or enterprise naming conventions and version control protocols


Learning Outcomes



Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback
Out of class activities will include: • independent project based work • online tutorials and activities
• independent research
• studio practice
• review & revision


Teaching Schedule

This course, VART6408C - Create Visual Design Components - is delivered in combination
with GRAP5389C - Interpret & Respond to a Design Brief. The combined timeline is presented here
as a complete reference to the combined unit.

PLEASE NOTE: GRAP5389C runs until WEEK 10, it is of shorter duration than VART6408C.

Additionally note: While your teacher will cover all the material in this schedule, the weekly order is subject to change
depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks
and projects (see Assessment Tasks below).

 WeekSession Description Task Due Performance Element
 1Design brief analysis and response Major Project #1.
Tuition in typography design software.
Exploring iterative processes.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 2Development of a visual idea via theme interpretation.
Defining & testing a leading concept.
Further software tuition & feedback on direction.
Design Game #1
 VART6408C: 1 - 5
GRAP5389C: 1 - 5 
 3Project development.
Design Game #2.
 VART6408C: 2 - 5
GRAP5389C: 1 - 5
 4Project completion & submission
Choosing the leaders from a range of outcomes
Entering a competition
Major Project #1
FINAL
VART6408C: 2 - 5
GRAP5389C: 1 - 5
 5Design brief analysis and response Major Project #2.
Further tuition in typography design software.
Exploring alternate design processes, including hand made elements.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 6Developing layouts for client feedback.
Communicating with a client.
Project development & individual tuition.
 VART6408C: 1 - 5
GRAP5389C: 1 - 5
 7Presentation & feedback session on design directions.
Optional media experimentation session for concept development.
Photographic & video documentation of processes.
Major Project #2
Presentation & Feedback
VART6408C: 1 - 5
GRAP5389C: 1 - 5
 8Project development & production
Exploring printing processes for poster design, incl. file preparation
 VART6408C: 2 - 5
GRAP5389C: 1 - 5
 9Project development & production VART6408C: 2 - 5
GRAP5389C: 1 - 5
 10Project completion & submission

FINAL SESSION for GRAP5389C - Interpret & Respond to a Design Brief
Major Project #2
FINAL
VART6408C: 2 - 5
GRAP5389C: 1 - 5
 11Summation of design briefs 1 & 2 layout - Folio presentation task
Presentation: Using photographic & video documentation to communicate design
 VART6408C: 1 - 5
 12Design brief Major Project #3
Introduction to printing with type using hand made & pre existing elements
Presentation: Developing a practice via photographic and video documentation
Design Game #3
 VART6408C: 1 - 5
 13Developing typographic elements with a blend of digital and hand made processes
Presentation of initial ideas to group
Major Project #3
Presentation & Feedback
VART6408C: 2 - 5
 14Project development
Printing practice
Video & photographic documentation
 VART6408C: 2 - 5
 15Project completion
Final printing of outcomes for Major Project #3
 VART6408C: 2 - 5
 16Design brief Major Project #4
Collating a body of work suitable for collaborative book creation
Project feasibility assessment - defining individual & collaborative project roles
Presentation: Book making processes and practices
Major Project #3

VART6408C: 1 - 5
 17Design production practice
Individual design tuition
First version dummy mock-up of collaborative book
Video & photographic documentation
 VART6408C: 1 - 5
 18Final print production session
Development of documentation into final outcomes
 VART6408C: 2 - 5
 19Project completion & documentation, & submissionMajor Project #4VART6408C: 2 - 5


Learning Resources

Prescribed Texts


References


Other Resources

Prescribed Texts: There are no compulsory prescribed texts in this course.

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information.
A range of learning resources and references are provided throughout the year.
You will require a personal storage device and tools as outlined in tool kit list.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.

RMIT Library.
You will also have access to the library resources.
Among the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.
RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies. http://rmit.libguides.com/graphicartanddesign
• guides on academic referencing http://www.rmit.edu.au/library/referencing
• subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Digital media exercises and projects

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

This combined unit has FOUR (4) major assessment tasks. These are in the form of design projects.

Assessment for Projects 1 & 2 comprise 50% each of the final course result for GRAP5389C Interpret and respond to a design brief.

Assessment for Projects 1, 2, 3 & 4 comprise 25% each of the final course result for VART6408C Create visual design components.

Projects 1 & 2 comprise elements assessed for each of the combined courses.


Completion to a satisfactory degree of all required assessment task elements (as outlined in the project brief) is necessary to achieve competency.
Both major assessment tasks comprise multiple stages of partial completion &/or development, allowing response to critical feedback with the aim of guided outcome improvement.

Project #1.
- Week 4 - Final Submission

Project #2.
- Week 7 - Presentation & feedback
- Week 10 - Final Submission

Project #3.
- Week 13 - Presentation & feedback
- Week 16 - Final Submission

Project #4.
- Week 19 - Final Submission

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student Academic Progress policy: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process: http://www1.rmit.edu.au/teaching/technology/esubmission

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Click the following link for details on applying for Special consideration: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time: http://mams.rmit.edu.au/seca86tti4g4z.pdf

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self- management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made:
- Work submitted late will be assessed for competency only.
- Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity: http://www1.rmit.edu.au/browse%3BID%3Dkw02ylsd8z3n

Credit Transfers and Recognition of Prior Learning

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).  Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC).

RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course

Course Overview: Access Course Overview