Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: COMM5966C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers the skills and knowledge required to prepare, deliver and review a presentation to a target audience.

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training and promotions. They contribute well developed communication skills in presenting a range of concepts and ideas.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation

Element:

1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes

1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed

1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas

1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation

1.5 Select techniques to evaluate presentation effectiveness

Element:

2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience

2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas

2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes

2.4 Use persuasive communication techniques to secure audience interest

2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences

2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding

Element:

3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation

3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation

3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to prepare, deliver and review a presentation to a target audience.


Details of Learning Activities

This unit is clustered with MKTG7886C (BSBMKG502) Establish and adjust the marketing mix which covers the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

 

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.  

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions. The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.  

We expect you to participate and contribute in all scheduled learning activities.
 


Teaching Schedule

 Week

Week Commencing

Topics

Assessment

1

6 Feb

Introduction to the course

(Overview of marketing)

 

2

13 Feb

The External marketing environment

 

3

20 Feb

Product concepts (Goods & Services)

 

4

27 Feb

Pricing Concepts

 

5

6 Mar

Place/Distribution 

(Marketing channel decisions)

 

6

13 Mar

Promotions mix

 

7

20 Mar

Segmentation, Targeting & Positioning

 

 

8

 

 

27 Mar

Student consultation session (Assess.1)

Assessment 1 due date 2 Apr. Sunday 11.59pm 

 

9

 

 

3 Apr

Make a presentation#1

(Types of presentations)

   

 

 

 

10a

 

 

10 Apr

 

Make a presentation#2

(Structure & Process)

 

 

13 Apr to

19 Apr

Mid-Semester Break

 

 10b

20 Apr

Make a presentation#2

(Structure & Process)

 

11

24 Apr

Make a presentation#3

(Finer Skills)

 

12

1 May

 

Class presentation                               (Mini presentation - Open Topic)

 

13

8 May

Student consultation session (Assess.2)

Assessment 2 due date 14th May, Sunday 11.59pm.

14

15 May

WIL Project presentation #1

Assessment 3

(Group A)

15

22 May

WIL Project presentation #2

Assessment 3

(Group B)

16

29 May

Feedback and Resubmissions

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • prepare and deliver presentations related to occupation or area of interest which demonstrate the use of:
    - effective presentation strategies and communication principles
    - aids and materials to support the presentation
  • select and implement methods to review the effectiveness of own presentation and document any changes which would improve future presentations.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • identify information collection methods that will support review and feedback of presentations
  • identify regulatory and organisational obligations and requirements relevant to presentations
  • describe the principles of effective communication
  • describe the range of presentation aids and materials available to support presentations.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment 1

Assessment Task 1 – Research answers to set marketing activities

Date handed out: Week 1

Date and time due: Week 8 (2 Apr.2017: Sunday 11.59pm.) 

Group or Individual: Group (Maximum 3 students)     

 

Purpose:

This assignment will allow you to demonstrate an understanding of how to evaluate each component of the marketing mix, determine marketing mix for specific markets and monitor and adjust marketing mix.

 

Requirements:

Each group is given the option to select and complete any 4 activities out of 9. However, out of the 4 questions, 1 and 3 are compulsory. Students will be required to research answers to a set of activities which analyses components of the marketing mix. Word limit for each question is between 500 to 1,000 words. Only include key points. Each activity/exercise must have it’s own reference section. Include a reference page.

 

Assessment 2

Assessment Task 2 – Individual group WIL project

Date handed out:  Week 2

Date and time due: Week 13 (14 May 2017: Sunday 11.59pm.)

Group or Individual: Group (Maximum 3 students)

                          

Purpose:

This assignment will allow you to demonstrate an understanding of how to establish and adjust the marketing mix of the client’s business.

 

Requirements:

The second assessment task will require students to submit a partial marketing plan with emphasis on establishing and adjusting your proposed marketing mix, market segments, target market and positioning to the client’s business effectively. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given.

 

Assessment 3

Assessment Task 3 – WIL project presentation

Date handed out:  Week 10

Date and time due: Weeks 14 & 15 

Group or Individual: Individual

                          

Purpose:

This assignment will allow students to demonstrate their presentation skills. This will provide students valuable experience in the tasks involved in preparing and delivering a professional presentation, as well as the experience of making the presentation to their peers.

 

Requirements:

Students will be required to make a presentation on their WIL project.

Students will be assessed individually and are required to provide a hard copy of the notes to the class teacher before the presentation.


Assessment Matrix

Course Overview: Access Course Overview