Course Title: Articulate, present and debate ideas

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: COMM7333C

Course Title: Articulate, present and debate ideas

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: 61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

 This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT401 Articulate, present and debate ideas

Element:

1. Analyse ideas for communication to others

Performance Criteria:

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation

1.2 Reflect on different ways of communicating ideas for different purposes and to different people

1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas

Element:

2. Provoke response and reaction

Performance Criteria:

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange

2.2 Explore the ways that storytelling can be used to communicate ideas

2.3 Create innovative approaches to different communication challenges

2.4 Be prepared to take risks in the way ideas are presented

2.5 Identify specific ways to provoke and encourage response in particular individuals or groups

Element:

3. Debate and discuss ideas

Performance Criteria:

3.1 Present and argue substantiated positions on ideas

3.2 Be open to critical analysis of own ideas and to the ideas of others

3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas

3.4 Respond to questions about ideas with confidence and relevant information

3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse ideas and alternatives for communication and discuss and debate ideas.


Details of Learning Activities

A range of in class activities, case studies and face to face delivery will provide a range of learning and teaching experiences for students.


Teaching Schedule

This course is co-delivered and co-assessed with OFFC 5310C WRITE COMPLEX DOCUMENTS

Week

Week Commencing

Topic

Assessment /Comment

1

3/7/17



Induction to the course
Meet your teacher and class

Working in groups

 

2

10/7/17

 

 

Introduction to business writing


*Overview Assessment 1

 

3

17/7/17

 

 

Introduction to Business Writing

Plan Documents, Draft Documents,

Prepare Final Text, Produce documents

 

4

24/7/17

 

Business Letters, Emails, Cover letters
Writing in plain English & technology capabilities

Plan Documents, Draft Documents,

Prepare Final Text, Produce documents

 

5

31/7/17

 

Role of websites in marketing, Brochure

Plan Documents, Draft Documents,

Prepare Final Text, Produce documents

 

6

7/8/17

 

Assessment Support

*Overview of Assignment 2

Assign 1 Due

 

7

14/8/17

 

Report writing

Introduction to Business Proposals

 

How to write (Persuasive, focused and targeted)

 

8

21/8/17

 

Business Proposals/Reports –

How to compile

 

9

4/9/17

 

PRESENATION IN CLASS

Business Proposals/Reports –

How to compile

 

Assign 2 Due

10

 

 

11/9/17

 

 

 

Introduction to debating

 

11

 

18/9/17

 

 

Writing material for debates

Structure and Presentation (tone of voice Body language)

 

12

25/9/17

Debate Revision

 

 

13

2/10/17


Debate Revision

 

 

14

9/10/17

Assessment support
Task 3 Due

You will receive the feedback in week 15.  If required, resubmission for this assessment is due by the end of week 16

Assign 3 Due

 

15

16/10/17

 

No classes - Resubmissions only

 

 

16

23/10/17

No classes - Resubmissions only

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • present ideas and information to a unfamiliar audience and environment that provoke interest and response
  • reflect on and appraise the views of others
  • participate actively and confidently in critical debate and discussion of ideas while responding to new and different communication situations
  • investigate and evaluate creative and different ways of expressing and communicating ideas while making an opportunity pitch.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different ways in which individuals receive and respond to ideas and information, and what influences their response
  • identify the enabling skills and attributes of people needed to effectively discuss ideas
  • describe the nature and role of risk taking in the presentation and debate of ideas
  • explain the role of storytelling in communicating ideas and key storytelling techniques
  • describe common techniques to tailor comments to particular audiences.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

 


Assessment Tasks

This course is co-delivered and co-assessed with OFFC 5310C WRITE COMPLEX DOCUMENTS

Assessment 1

Assessment Task 1 –Portfolio of works (33%)

Date handed out:  Week 2

Date and time due :  Week 6 midnight

 Group or Individual:   Individual assessment  

                    

Purpose:

This assessment has been designed to allow students to learn the complexities of writing documents in a business environment.

 

Requirements:

Students are required to complete FIVE classroom tasks.  All activities will be undertaken in class with a final completed portfolio to be compiled and submitted via blackboard.  You will then hand in your chosen pieces by the due date and be marked on the total contribution. 

 

From the class activities, students will submit:

  1. Business letter
  2. Business email
  3. Job application letter
  4. Website
  5. Brochure

 

Where necessary a template will be provided for written pieces. 

 

PLEASE NOTE the work must follow the basic principles of clear writing, be free of spelling and grammar errors.

 

Assessment 2

Assessment Task 2 – Business Proposal (33%)

Date handed out:  Week 6

Date and time due:  Week 9 midnight

Group or Individual: Group

                          

Purpose:

Students will now combine their complex writing skills, research, analytical and professional report preparation skills to create a business proposal for a client pitch. The purpose of the business proposal is to take their new product onto Retail Shelves.

 

Requirements

Student is required to present (using slides and submit professional standard business proposal (report format) that will be convincing and promising to the client in terms of product success in the retail environment/store. Students will be working in teams. Detailed brief will be handed in class including product details, company background and can be found on Blackboard. Each student must contribute equally to the Assignment.

 

Details of Assessment

Prepare a detailed business proposal about the product details. The proposal should cover key facts such as the target market for your product, reasons why the product will appeal, selling price and discount levels, volume that you can supply, and merchandising or other promotional support that you will offer.

 

 

  • Report Format (1200 Words (Min), to be electronically submitted via Blackboard as a Word or PDF file)

 

  • The Business proposal must include relevant Pictures (product, company, or stock images non copyright), graphs, figures etc.

 

  • Slides Presentation of the Business Proposal in class

 

PLEASE NOTE the work must follow the basic principles of clear writing, be free of spelling and grammar errors.

 

Assessment 3

Assessment TASK 3 - DEBATE (33%)

Date handed out:  Week 9

Date and time due:  Week 14 in class

Group or Individual: Group

                          

Purpose:

The purpose of this assessment is to demonstrate your ability to both prepare an argument in support of a case, and also to listen and respond to counter-arguments. This will give students’ valuable preparation, organization and listening skills, as well as public presentation experience.

 

Requirements:  This assessment requires students to participate in a formal debate as part of a two/three-member team.

 

Details of Assessment:

 

Students will be grouped in teams for a formal debate.  Topics and ‘sides’ will be decided in class.  Each student must then perform his or her role as part of the team.  Students will be assessed individually, and are required to upload their notes with a coversheet before the debate.


Assessment Matrix

 Marking Guide (Competency):

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.


Marking Guide (Grading)
After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Other Information

Late Submission Procedures

You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information: http://www.rmit.edu.au/students/assessment/extension

Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w

Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs):

If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment

In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31

Course Overview: Access Course Overview