Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: MKTG8000C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4390 - Certificate IV in Textile Design, Development and Production

Course Contact: Deborah Wills-Ives

Course Contact Phone: +61 3 99259233

Course Contact Email: Deborah.ives@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Patricia McCarthy Henry

patricia.mccarthyhenry@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will develop the skills and knowledge required to market textile designs and products to local outlets. You will learn how to present a small range to the marketplace with a variety of wholesale and retail customers in mind, such as specialised markets, galleries, traditional bricks and mortar stores and direct to customer (on-line).  

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:

  • MSTGN4004 Analyse TCF merchandising and marketing principles


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

MSTFD3001 Market design product to local outlets

Element:

1 Determine job requirements

Performance Criteria:

1.1 Follow standard operating procedures (SOPs) 1.2 Comply with work health and safety (WHS) requirements at all times 1.3 Use appropriate personal protective equipment (PPE) in accordance with SOPs 1.4 Identify job requirements from specifications, drawings, job sheets or work instructions

Element:

2 Prepare to market design product

Performance Criteria:

2.1 Identify features and benefits of design product 2.2 Identify key customers and purchasing requirements 2.3 Identify potential product range and suitable sales outlets

Element:

3 Prepare design product for sale

Performance Criteria:

3.1 Explore pricing options for similar products and sales outlets and determine price 3.2 Select presentation to maximise appearance. 3.3 Prepare promotional tools to support sales 3.4 Negotiate promotional costings and price of product with outlet or customer as required 3.5 Prepare documentation to confirm supply arrangements and sale conditions

Element:

4 Review marketing of design product

Performance Criteria:

4.1 Determine process and format to record marketing and sales outcomes 4.2 Explore opportunities for varying product design and promotional tools to enhance market for product

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to present textile product successfully to a range of wholesale and retail outlets. You will have a working knowledge of the promotional tools used in the marketing process and an understanding of the language, systems and terminology commonly associated with marketing specific to the textiles and/or fashion industry.   


Details of Learning Activities

In this course you will participate in the following learning activities:

  • class exercises to review discussions/lectures
  • analysis/critique of relevant reading material
  • group projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project based work
  • group activities/projects


Teaching Schedule

Teaching Schedule 

 

Week

Class content

  

WEEK 1

Introduction to Assessment 1 – market research, 

Introduction to market and TCF industries

Event:  Finders Keepers Market – Friday/Saturday/Sunday 12/13/14 July

  

WEEK 2

Introduction to market and TCF industries / determining design product or products to be marketed and identifying features and benefits of product

  

WEEK 3

Identifying networks applying to the marketing and merchandising of identified TCF product. 

Excursion:   Thursday 19 July, TFIA Hub, Richmond TBA

49 Dove St, Cremorne VIC 3121, Phone: (03) 9425 5673

Event: Bendigo Sheep & Wool Show -  Friday/Saturday/Sunday 19/20/21 July

  

WEEK 4

TCF industry Research – self-directed research for assessment task 1.

Identifying networks applying to the marketing and merchandising of identified TCF product.

 

WEEK 5

TCF industry Research -  Excursion:   Thursday 2 August, 2.30pm 

Frankie and Swiss, Boutique Textile Company, South Yarra TBA

Determining design product or products to be marketed and identifying features and benefits of product

  

WEEK 6

Activity - In class Fact Sheet / 3-4-minute presentations

 

WEEK 7

Identifying networks applying to the marketing and merchandising of identified TCF product

  

WEEK 8

Due: Assessment 1 – Online submission Market Research Document - Assessing a TCF product and its suitability for marketing.

Assessment Task 1: Market Research    

WEEK 9

Introduction to Assessment 2 – Marketing Plan.

Developing a marketing plan / preparing documentation confirming supply arrangements and sale conditions / developing a process and format to record marketing and sales outcomes.

  

WEEK 10

Market research methods / determining the characteristics of the TCF market to identify trends, market segments, consumer behaviour and price positioning for a product range.

  

WEEK 11

Discussion on TCF market trends and forces.

  

WEEK 12

Discussion on TCF market segmentation and positioning / preparing documentation confirming supply arrangements and sale conditions.

  

WEEK 13

Class time allocated for working in groups / documenting and recording outcomes of marketing investigation.

  

WEEK 14

Reviewing and improving marketing strategies / developing a process and format to record marketing and sales outcomes.

  

WEEK 15

Due:  Assessments 2 -Marketing Plan

 

Assessment Task 2: Marketing Plan 

WEEK 16

Feedback on assessments

 

  


Learning Resources

Prescribed Texts


References


Other Resources

Texts and resources will be printed out and distributed in class

You are advised to look at myRMIT for ongoing updated information.

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarians.


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

Assessment Task 1: Market Research       

Due date: Week 8

 

You will undertake Research into the Textile Design marketplace using two (2) different strategies and preparing a Fact Sheet and followed by a Market Research document that defines sales outlets, presentation methods, promotional tools and costings relevant to a Textile Product within the current domestic and global TCF market.  The Market Research will have utilized two (2) research strategies including in-person, digital, online, library resources and web searches to specify product information and customer behaviours affecting the domestic and global TCF market.

 

Assessment Task 2:   Marketing Plan

Due date: Week 15

 

Thinking about what area of the TCF industry to specialise, you will research the current state of the market and develop a preliminary marketing plan. You will devise a product and determine their target audience, determine market characteristics and devise a marketing plan relevant to their findings.

 

You will prepare a Marketing Plan Document that define at least two (2) features of the product supported by a selection of marketing tools as defined by you in the Marketing Plan.

The Marketing Plan Document will have utilised two (2) research strategies to gather data including in-person, digital, online, library resources, web searches to specify product information and customer behaviours affecting the domestic and global TCF market.  The Marketing Plan Document will identify and provide costing for three (3) promotional tools for marketing a Textile Product.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)

Other Information

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students

Cover Sheet for Submissions:

You must complete and sign a submission cover sheet for every piece of submitted work
https://www.rmit.edu.au/students/student-essentials/forms/assessment-forms

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback: 

You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:

Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Adjustments to Assessment (eg. applying for an extension of time):

If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

http://www1.rmit.edu.au/students/assessment/adjustment

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

http://www1.rmit.edu.au/students/academic-integrity

 

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now requires to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

http://www1.rmit.edu.au/students/enrolment/credit



Course Overview: Access Course Overview