Course Title: Explore and apply the creative design process to 2D forms

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5294C

Course Title: Explore and apply the creative design process to 2D forms

School: 320T Architecture & Design

Campus: City Campus

Program: C5325 - Diploma of Visual Merchandising

Course Contact: ben.mastwyk

Course Contact Phone: +61 3 99254819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will develop the skills and knowledge required to explore and creatively apply the design process to the development of 2 dimensional (2D) forms.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES302A Explore and apply the creative design process to 2D forms


1. Source information on 2-dimensional design

Performance Criteria:

1.1 Identify and access relevant sources of information on 2D design 1.2 Evaluate and collate information to build knowledge of 2D design


2. Explore the creative design process for 2-dimensional forms

Performance Criteria:

2.1 Use creative thinking techniques to generate a range of ideas and options
2.2 Use experimentation to explore and challenge a range of different ideas
2.3 Challenge assumptions, reflect on ideas and refine approaches
2.4 Consciously change perspective, and evaluate ideas and situations in new ways


3. Communicate concepts or ideas through application of design processes to 2-dimensional forms

Performance Criteria:

3.1 Investigate and reflect on how a particular concept or idea might be communicated in 2D 3.2 Select materials, tools and equipment relevant to the realisation of the concept or idea 3.3 Apply a creative design process to produce a range of 2D concept realisations 3.4 Reflect on own application of design process and success in communicating the concept or idea 3.5 Seek and obtain feedback from others about the 2D form and its success in communicating the concept or idea 3.6 Present and store concept realisations or samples in a format which takes account of the need for professional presentation and the work’s potential value for future jobs

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Produce an A4 magazine style folio including works from the following subjects:

2D Design/Colour




Folio should include:

Professional documentation of all briefs from selected courses

Section headings for each course

Descriptive captions for each work

A consistently applied visual identity

A contents page

Visual Identity

Develop and create a branding for yourself as a Visual Merchandiser and apply to your Stage 1 Folio.


Teaching Schedule




Demo: Google Drive - Download App

Connect to “Remind” app for teacher contact

TASK 2: Product Poster Intro (Due Week 3)

TASK 3: Vinyl Bomb Intro(Due Week 5)


Demo: Adobe Illustrator Intro

Create arrange & modify shapes, create colour schemes from found images, create point type

Exercise: Vector Name

Create your name by creating and arranging vector shape

Bring A4 Vinyl Bomb illustration (hand drawing) for review NEXT WEEK. Nature theme.

Must be black on white, solid fills, lines no thicker than 1mm

Add picture to Google Account



Vinyl Bomb illustration review

Demo: Adobe Illustrator cont...

Clipping Masks, Image trace, eraser, blob brush,


Create Product Poster in Adobe Illustrator

Use type, vector shapes and image trace silhouettes.

Watch photography video

Fix Vinyl Bomb illustration for next week


Demo: Scanning & printing

Demo using Google Drive app to get photos to computer

Scan / photograph artwork and convert to vector

Prep art for vinyl cutting & submit via google drive


TASK 2 DUE: Finish, print & submit Product Poster



Vinyl cutting demonstration inc safely removing vinyl

Cut and apply vinyl. Photograph and add to Google drive for inclusion in folio

Bring VMP images NEXT WEEK


Demo: InDesign

TASK 4 MAJOR ASSESSMENT: Create Stage 1 Folio

Create InDesign document to folio specifications. Produce rough layout including cover, contents, sections headings, dummy images and captions. Explain Creating and applying Paragraph styles

Export small file size PDFs for electronic submission


Look at link management.

Research Magazine layout on, Behance and other sources. Save links for reference in class


InDesign Continued: Master pages etc

Talk about branding

Develop Visual Identity & Style for Stage 1 Folio

Create Mood board in Illustrator

Mini Visual Identity. Consider type, colour, logo etc

Continue to research visual identity


Continue identity development

Apply visual id to Folio

Complete online Colour Test




TASK 6: Eames Cards (Aligns with VMP Brief 15)

Gather High Res images and layout on pages for printing


Folio / Visual Identity


Folio / Visual Identity


Folio / Visual Identity

Intro to Photoshop


TASK 7:  Large format poster brief (Aligns with VMP Brief 13 “This Is Me”)


Develop Large Format Poster


Print Large format posters


Demo: Photoshop Editing


Package and archive InDesign File


Submit Stage 1 Folio

inc Product Poster, Vinyl Bomb, Eames Cards, Colour Report

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
Practical exercises and 1 major project

Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

TASK 4: Stage 1 Folio

Due Week 15. MAJOR ASSESSMENT. Digital Submission


Produce an A4 magazine style folio including all works exercises from 2D Design

Folio should include:

  1. Professional documentation of all exercises
  2. Section headings for each work
  3. Descriptive captions for each work
  4. A consistently applied visual identity
  5. A contents page

Visual Identity

Develop and create a branding for yourself as a Visual Merchandiser and apply to your Stage 1 Folio.

Assessment Matrix


Assessment Task

Task 1: Folio brief


Develop digital imaging skills

E:1 (PC 3)


E:2 (PC 5)


E:3 (PC 2)


  Required Knowledge - 6


  Required Skills - 3


  Critical aspects of evidence - 2




Other Information


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Use the following link to access the Student feedback 

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Use the following link to access the Student progress policy webpage

Cover Sheet or Submission Declaration
You must complete a cover sheet or submission declaration (on Blackboard) for all work. By doing this you are acknowledging that you are aware of the plagiarism implications.
Use the following link for Cover sheet for submission of works

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Use the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview