Course Title: Plan and build visual presentations for a range of merchandise categories
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG7852C
Course Title: Plan and build visual presentations for a range of merchandise categories
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Sam Falanga
Course Contact Phone: +61 3 9925 4819
Course Contact Email: sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kylie Evans - 9925 4028
Justin Compton - 9925 4678
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this unit you will develop the skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It involves the application of design, planning and construction skills and knowledge in retail settings to accepted work health and safety standards.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER407 Plan and build visual presentations for a range of merchandise categories |
Element: |
1. Produce comprehensive working plans. |
Performance Criteria: |
1. Research fixture systems. 1.1.Determine styles, prices and correct usage and assembly of a wide range of merchandisers through research and supplier visits. |
Element: |
2. Produce colour blocked presentations of store interiors. |
Performance Criteria: |
2. Conduct merchandising analysis. 2.1.Identify and negotiate parameters of the brief with a retail industry client. |
Element: |
3. Produce strategically designed visual presentations for a range of merchandise categories. |
Performance Criteria: |
3. Develop merchandising plans. 3.1.Produce wall and floor fixture and merchandising plans to industry standard and address the specific needs of the retail outlet. |
Element: |
4. Dress merchandisers. |
Performance Criteria: |
4. Research, obtain and maintain mannequins. 4.1.Determine styles, purchase prices, price to hire and methods of presentation of store mannequins through research and visits to industry suppliers. 5. Develop fashion presentations. 5.1.Arrange and group male and female fashion presentations according to designated design principles.
|
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
You will be able to apply outcomes, skills and knowledge required to produce comprehensive working plans and safely build a range of displays, selecting styles and compositions that best promote the merchandise category. It will involve the appliation of design, planning and construction skills and knowledge in retail settings to accepted work health and safety (WHS) standards.
Methods of assessment used to access practical skills and knowledge will include a range of the following:
- observation of performance in the workplace
- a simulated retail merchandising in-store design project
- third party reports from a supervisor
- a folio of personally developed ideas
- an illustrated report on the process of remerchandising a store’s product
- client feedback
- answers to questions on standard procedures for the care maintenance and storage of mannequins
Teaching Schedule
SEMESTER 1 - 2014
TEAM 2A
Week 1 - Week 9
Front Window Brief TYPO
Week 10 - Week 13
Retail Branding Internal Window Brief
Week 14 - Week 15
Sale Brief in Display Bay
Week 16
External Window Project - Sportsgirl
TEAM 2B
Week 1 - Week 2
Sale Brief in Display Bay
Week 3 - Week 13
Front Window Brief - T2
Week 14 - Week 16
Retail Branding Internal Window Brief
TEAM 2C
Week 1 - Week 11
Front Window Brief - Victoria Market
Week 10 - Week 12
Sale Brief in Display Bay
Week 13 - Week 16
Retail Branding Internal Window Brief
TEAM 2E
Week 1 - Week 4
Retail Branding Internal Window Brief
Week 5 - Week 16
Front Window Brief - ZOOS Victoria
Week 7 - Week 8
Sale in Display Bay Brief
Learning Resources
Prescribed Texts
Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts |
References
Other Resources
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks are:
1 x VM manual
1 x installation
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
Assessment Tasks
SEMESTER 1 - 2014
Front Window Installation - formative (C/NYC)
Retail Branding Window - summative (graded)
Sale Display in Bay - formative (C/NYC)
Assessment Matrix
Course Overview: Access Course Overview