Course Title: Style merchandise for photography
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG7857C
Course Title: Style merchandise for photography
School: 320T Architecture & Design
Campus: City Campus
Program: C5325 - Diploma of Visual Merchandising
Course Contact: Justin Compton
Course Contact Phone: +61 3 9925 4819
Course Contact Email: email@example.com
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 45
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
In this course you will develop the skills and knowledge required to apply knowledge of current design trends and principles of design work to source, prepare and arrange props and merchandise for photography, according to promotional briefs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
SIRRMER516 Style merchandise for photography
1. Work effectively as a stylist.
.Perform work with an emphasis on research, planning and forecasting.
1.2.Complete resourcing for photo shoot within prescribed deadlines and to specified budgets.
2. Collaborate with key creative and production personnel.
2.1.Interpret promotional job brief.
2.2.Communicate effectively with creative and production team members and accept responsibility for own output.
3. Carry out steps in stylist planning.
Document action plan and critical milestones and complete tasks according to timelines.
3.2.Identify and access a suitable worksite environment.
4. Manage props and merchandise for photographic assignments.
4.1.Source props and merchandise and acquire within set timeframes as required for specific assignments.
4.2.Hire props according to industry procedures where required.
4.3.Develop and maintain a current and ongoing resource file of services and supplies for current and future assignments.
5. Place merchandise and props for photographs.
5.1.Demonstrate the application of design principles to two-dimensional (2-D) and three-dimensional (3-D) work in styled arrangements.
5.2.Select colour and apply technical lighting and camera arrangements to achieve outcomes in promotional brief.
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio using industry standard tools and resources. You will complete exercises and industry style projects.
You will also be required to undertake independent study.
Inclass activities will include:
review and revision
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
independent project based work
review and revision
Please note: This course is linked to Capture Images VART 633
A copy of the Teaching Schedule will be handed to the students in the first class
- Introduction to Photo Styling P/P
- Exercise 1 – Ad Agency Research in pairs
- Course Outline
- Course Overview P/P
- Exercise 2: Specific Resource Task
- Stylist Kit, Lighting, Camera etc. P/P
- Key roles on photo shoot and attending job briefings P/P
- Brief 1: Studio Styling 1 (Magazine)
- Brief 1 : Styling session in studio - ½ group
- Brief 1 Styling session in studio - ½ group
- Presentation of Brief 2
- Brief 2 Studio Styling 2 (Cheese)
- BRIEF 2: Styling session in studio - ½ group
- BRIEF 2: Styling session in studio - ½ group
Hand in work
- Develop concept
- Styling Specifics (ppt.)
- Basic Styling necessities (ppt.)
- Contact photographer
Start writing data for Workbook and prep for Photo-shoot
- Discuss Location & Concept in class
Work on Brief 5
work on Brief 5
- BRIEF 6: Location Shoot 2 (Homewares Catalogue Cover)
- Brief 5 Due
- Brief 5 review in class
Discuss Concepts for Brief 6
Continue to work on Brief 6
Week 6 Continue to work on Brief 6
Week 7 Continue to work on Brief 6
Week 8 Continue to work on Brief 6
- Brief 6 Due
- Review Brief 6 in class
- Brief 7 Location Shoot 3 (Lifestyle )
- Brief 8 Location Shoot 4 (Fashion Or Lifestyle)
week 10 Present concepts for Brief 7 and 8
Week 11 work on Brief 7 and 8
Week 12 work on Brief 7 and 8
Week 13 work on Brief 7 and 8
Week 14 work on Brief 7 and 8
Week 15 and 16 hand in work and review
Students are encourged to have a Pintrest page and Instagram and to follow local and international industry stylists and talent agencies
Magazines in the library available for students to read include amongst others : Vogue Living, Elle Decor, Belle, Real Living, Inside Out, Vogue Australia, Vogue Paris, Vogue Italia etc
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
4 x photographic outcomes
Please note: All Assessment tasks need to be completed before competency is achieved. A number of tasks will be formative to show your progress and development of skills and knowledge throughout the semester. The final task will be summative to provide a level of performance in addition to your competency.
The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
This is a full year course
Students will take part in class discussions and presentations.
Students will also assemble a stylist kit for use on all shoots.
2 x Studio shoots:
1) Magazine Cover - cover shoot for a leading interiors and decorating magazine (Competent /Not Yet Competent)
2) A double page spread for Gourmet Traveller Magazine featuring cheese as the product (Competent /Not Yet Competent)
2 x research assignments:
1 X Research a Prop Assignment (Competent /Not Yet Competent)
1 x Investigate the roles within an Advertising Agency and how the stylist works with in this industry (Competent /Not Yet Competent)
These assessment tasks are formative
In semester 2 of this course student may have the opportunity to work with Creative Media final year Photography Students. The students will work collaboratively together in responding to 3 briefs that are to be shot on location;
3 x Location shoots:
1 x Fashion with Talent ( Graded Assessment)
1 x Lifestyle ( Graded Assessment)
1 x Free Choice - lifestyle, fashion or food ( Graded Assessment)
The 3 shoots in semester 2 are summative assessment and graded each out of 100
Students will develop mood boards and concepts, source talent and style the photographs.
Further information about these projects will be presented in class.
All tasks must be completed and the student is to be competent in all tasks to be competent in this course
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency based assessment, but which also use graded assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration
Any student seeking an extension, should aim at doingAttendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For nondigital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Credit Transfers and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification). Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC).
RCC applies only if you have previously demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL or RCC for the unit(s) of competency addressed in this course
Course Overview: Access Course Overview