Course Title: Design and produce a range of commercial products from a brief to meet market opportunities

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP6338

Course Title: Design and produce a range of commercial products from a brief to meet market opportunities

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Kevin Lewis

Nominal Hours: 144

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to design and produce a range of commercial products from a given brief to meet market opportunities.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VU21025 Design and produce a range of commercial products from a brief to meet market opportunities


1. Undertake research to establish demand and design requirements

Performance Criteria:


1.1 Identify primary market segmentations

1.2 Establish basic elements of product range.

1.3 Liaise with relevant colleagues in relation to related research activities

1.4 Assess potential for additional related products.


2. Interpret the design brief

Performance Criteria:


2.1 Identify key elements of the design brief

2.2 Produce check list of key requirements to enable the designer to develop criteria against which possible design solutions evaluated.

2.3 Consider financial cost and environmental impact of design

2.4 Research intellectual property, moral rights and copyright requirements with relation to the design brief’s requirements

2.5 Clarify with the client the designer understanding of the requirements for the product’s range and refine details which may have been misinterpreted.


3. Develop a number of innovative solutions to design brief requirements

Performance Criteria:


3.1 Create a number of possible design solutions to meet design brief requirements.

3.2 Establish criteria for selecting devices, techniques, tools and materials required to produce a feasible design solution

3.3 Refine design solutions based on developed criteria and ongoing experimentation and discussion with colleagues and client


4. Develop a number of product range solutions

Performance Criteria:


4.1 Investigate different product parameters to cater for varying market segments within the same product group

4.2 Establish parameters to select range options to meet varying market segment’s requirements.

4.3 Develop a range of products from the proposed design solution


5. Prepare design proposal

Performance Criteria:


5.1 Prepare a design proposal representing the design vision

5.2 Produce visual interpretations of design(s)

5.3 Prepare a range of written and visual support materials to contribute to final presentation


6. Plan design process

Performance Criteria:


6.1 Identify all components and technical requirements required to produce design solutions

6.2 Assess specific resource requirements

6.3 Identify and consult with any ancillary services required for the production of the range.

6.4 Develop documented design project plan consistent with the design solutions



7. Present visual concepts to client

Performance Criteria:


7.1 Present product designs and explain project plan and concepts to client

7.2 Respond to feedback and make changes as required

7.3 Confirm adjusted concept and project plan with client



8. Realise product design to meet specified need

Performance Criteria:


8.1 Undertake the design solution using devices, tools, techniques and materials identified in project plan

8.2 Maintain ongoing improvement techniques to respond to necessary changes in technical production

8.3 Refine the design solution based on ongoing experiences with the production of work

8.4 Use safe working practices throughout the production of the design solutions

8.5 Prepare final designs and accompanying documentation

8.6 Develop specifications to ensure that the quality of work meets requirements

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements

Details of Learning Activities


Learning activities will take place in a studio, workshop or classroom using industry standard

tools and resources. You will complete assessments and industry style projects. You will also be

required to undertake independent study.

Reference mode of delivery for this course is face-to-face.

In class activities will include:

• class assessments to review discussions/lectures

• practical demonstrations

• lectures

• online activiities

• projects/quizes

• peer learning

• class presentations

• group discussion

• online research

• independent project based work

• teacher directed group activities/projects

• studio practice

• other activities as decided by teaching staff

Out of class activities will include:

• online activiities

• research

• independent project based work

• teacher directed group projects

• other activities as decided by teaching staff, self directed learning

• online research

Teaching Schedule

These are available from the course on your online Blackboard portal

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks


To demonstrate competency in this course, you will need to complete assessment tasks to a satisfactory standard. You will receive feedback on all assessment.

These are available from the course on your online Blackboard portal. 

Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment

Assessment Matrix


The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course on your online Blackboard portal.

Other Information


Academic Progress:

At the end of each academic period individual student progress will be reviewed by the Student Academic Progress Review Committee and students will be advised of their eligibility for progression.


Student Charter:

The Student Charter, in association with the University’s statutes and law, indicates what the University and its students can expect from each other. The University’s mission is to create and disseminate knowledge to meet the needs of industry and the community and to foster in students the skills and passion to contribute to and engage with the world.


Student Responsibilities:

In undertaking this course students are required to be responsible for:

•The time management of the course work in order to complete all work requirements satisfactorily and on time.

•RMIT encourages students to attend all scheduled classes to optimise academic success.

•To ascertain what content or assessment has been missed, and gather the information prior to next class.

•To be proactive in mastering the academic material of the course by challenging, questioning and extending course outcomes.

•To be responsible for the maintenance of a non-disruptive and scholastic attitude in the learning environment.


See RMIT Academic progress information, responsibilities and support for current students:;ID=nzasms4pljer (unresolved)


Extension of Time for Submission of Assessable work Procedure:

Students must refer to the RMIT policy for eligibility and procedures. (unresolved)



Equitable Assessment:

Students must refer to the RMIT policy for eligibility and procedures.;ID=id0959jyz9mx (unresolved)


Students must refer to the RMIT policy for eligibility and procedures.;ID=g43abm17hc9w (unresolved)


Assessment Principles:

Final assessment decisions can be reviewed and or appealed.


See RMIT Assessment Policies:


Employability skills:

Employability skills describe non-technical skills and competencies that are an important part of

effective and successful participation in the workplace.


The following Employability Skills are an inherent part of this course:

Communication, Teamwork, Problem solving, Initiative and enterprise, Planning and organising,

Self management, Learning and Technology.



Refer to the RMIT policy on plagiarism which is reference under Academic Integrity at RMIT;ID=kw02ylsd8z3n;STATUS=A?QRY=Plagiarism%20-% (unresolved)


Course Overview: Access Course Overview