Course Title: Develop graphic designs for packaging

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: GRAP6340C

Course Title: Develop graphic designs for packaging

School: 320T Architecture & Design

Campus: City Campus

Program: C5329 - Diploma of Product Design

Course Contact: Robin Blood

Course Contact Phone: +61 3 9925 4819

Course Contact Email: robin.blood@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kevin Lewis

kevin.lewis@rmit.edu.au

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to create graphic designs for packaging by combining creative and technical design expertise with a sound understanding of the particular factors that apply to packaging.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD606A Develop graphic designs for packaging

Element:

1. Interpret creative briefs

Element:

2. Evaluate packaging design considerations and constraints

Element:

3. Generate and assess ideas

Element:

4. Create packaging designs

Element:

5. Finalise designs for packaging

Element:

6. Evaluate design work and process


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements


Details of Learning Activities

Learning activities will take place in a studio/workshop/CAD room/class room using industry standard resources. You will complete exercises and industry relevant projects. You will also be required to undertake independent study  to complete assignments outside class time.

In class activities may include:
• Presentations and demonstration
• teacher directed group activities/projects with individual input from students 
• class exercises to practice and develop skills
• Analysis/critique of relevant material
• Student presentations with Teacher and Peer feedback and review
• Personal class time to discuss and develop own work for assessment/presentation 


Out of class activities may include:
• practical work on projects
• investigation and research
• preparing of work for presentations
• project work
• independent research
• online research
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research.


Teaching Schedule

WeekClass ContentLearning elements
1Introduction to course:
  • Learning outcomes - what you are going to learn in this class
  • Learning plan - weekly timetable of classes
  • Assessment criteria - Rubrics
  • Course requirements - expectations of student engagement in learning and assessment
  • Consultation framework - how and when your teacher will give you feedback on how you are going.
 All
2 Analyse brief 1
3 Overview of Packaging Design 1
4 Discussion on packaging design requirements 1
5 Time and cost constraints 1
6 Packaging trends 2
7 User experience and packaging design 2
8 Display and distribution 2
9 Production factors OH&S 2
10 Sustainability & Materials 2
11 Model making 3 D 3
12 Build prototypes 3, 4
13 Review Design 3, 5, 6
14 Finalise Design 5, 6
15 Final Design 6
16Student Assessment and presentations 
 Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.  


Learning Resources

Prescribed Texts

                    Pumpkin TV, & Video Education Australasia. (2010). Sustainable packaging.

                    Dannaher, B., & Classroom Video. (1999). Designing packaging. Bendigo, Vic.: Classroom Video.

                    Uffelen, C. (2013). Packaging design (First ed.).


References

                    http://www.pca.org.au/site/index.php/page/about

                    https://www.facebook.com/pages/Australasian-Graduate-of-the-Year-Awards/231067533650999

                    http://www.packagingcovenant.org.au/


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems. Learning resources include access to studios and computer laboratories and relevant software. You will also be expected to make use of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

EXAMPLES
- Practical tasks, a major project
- direct observation including exploration of and experimentation with techniques
- written and/or oral questioning and discussion to assess knowledge and understanding
- completion of a design journal and/or portfolio including personal reflection and feedback
- direct questioning combined with review of portfolios of evidence
 

 

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf


Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

 

Assessment task                                              Content/requirements                          Hand out Date               Due date

1            Market Research Report                      Draft 500 Word market research report          Week   2               Week    9

2            Development Work / Visual Diary        Sketching concepts & Model making              Week   2               Week    15

3            Folio                                                      5 X A3 Landscape folio of design                   Week   2               Week    15


Graded assessment applies for courses within the Diploma of Product Design

CHD         Competent with high distinction             80 - 100           Highly developed
CDI           Competent with distinction                    70 - 79            Well developed
CC            Competent with credit                           60 - 69            Developed
CAG         Competent achieved - graded               50 - 59              Sound
NYC         Not Yet Competent
DNS         Did not submit for assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course on your online Blackboard portal.

Other Information

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Feedback will be given on all assessment tasks.


Plagiarism

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.


Special consideration policy (late submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
 

Please note
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of resources and student progression.

Course Overview: Access Course Overview