Course Title: Develop and nurture relationships

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: EMPL7086C

Course Title: Develop and nurture relationships

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Bianca Christoff
bianca.christoff@rmit.edu.au

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course.

Course Description

In this course you will investigate the skills required to creatively conceive and style a fashion editorial for a fashion magazine and apply these findings to your own practice.
You will also learn how to engage, negotiate with, support and communicate with a team to effectively deliver a creative brief.
This unit is delivered and assessed with GRAP5365C  (STYEDI501) Style creatively for fashion editorial and EMPL7089C (BSBLDR403) Lead team effectiveness       


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM501 Develop and nurture relationships

Element:

1 Develop professional relationships

Performance Criteria:

1.1 Conduct dealings with clients, professionals, and other third parties professionally and in accordance with the organisation's policies and procedures and legislative, regulatory and professional codes of practice

1.2 Comply with organisation’s social, business and ethical standards to develop and maintain positive relationships

1.3 Deal with colleagues, clients and other parties in a competent manner and with regard to confidentiality

1.4 Adjust interpersonal styles and methods to the needs and situations of other parties

Element:

2 Build and maintain business networks and relationships

Performance Criteria:

2.1 Develop and maintain business and professional networks and other relationships to benefit the organisation

2.2 Use business and professional networks to identify and cultivate relationships in order to promote and market the organisation

2.3 Collaborate with other professionals and third parties to expand and enhance the reputation of the organisation and to identify new and improved business practices

Element:

3 Nurture relationships and build on referral business for the long term

Performance Criteria:

 3.1 Follow up referral business through appropriate communication channels to find and secure new business relationships

3.2 Identify referral needs quickly and provide information about relevant products and services

3.3 Refer information and ideas about referral business to designated individuals with a view to nurturing ongoing business relationships


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will be structured to mimic the professional environment of an editorial stylist, working both independently and within a team. Learning activities will be sequenced to take you from the pre-production stage to post production. You will use information from your off campus excursions and research to inform in-class group discussions. The simulated work environments will include meetings and photo-shoots that encourage collaboration and team work. Role play activities will allow you to experience diverse roles within the fashion photo shoot team. 


Teaching Schedule

 

WEEK 1

 

 

Intro subject:

Discussion about editorial photography:

How many pages, beauty, double page spread, ¾ shots, beauty looks  etc

 

Hierarchy -

 

How it works - the machinations from Editor/ art director /to shoot

Editor, photographer, stylist, HMU, assistants, sourcing, advertisers etc

 

Look at Diff magazine styles - different content required for each magazine

Discussion on various magazines and editorial style

What's popular at the moment?

Magazines that reflect a particular style - eg

Frankie - minimal

Oyster - risk taking/ out there

Vogue -

etc, etc

 

TASK 1:

Part 1:

Analyse and assess the diff markets and editorial styles for 3 Australian magazines and 3 International magazines

Look at target market

 

Part 2:

Create a a mood board defining their personal editorial likes and ultimately their aesthetic

Explain the look and style they like.

 

WEEK 2

TASK

Off campus Research Trip:

Research 5 unfamiliar magazines - Visit magnation etc.

Explain look and feel and editorial style of the magazines.

Which magazines they gravitate to and why? ( Defining personal likes and styles )

Put together a mood board defining their editorial likes and ultimately their aesthetic

Explain the look and style they like.

 

WEEK 3

Task 1 Due Present findings

 

 

Working in Groups of 3 - Can decide on team members x 4 times

Individual roles lucky dip

 

Art director/ Editor

Photographer/Talent

Stylist

 

Work collaboratively for H/M

 

Week 1 -

Given Brief

Complete concept week

 

Week 2

Shoot/ PDF presentation/ critique

Come up with a concept based around a particular mag

Mood board etc etc

Shoot it

WEEK 4

Working in Groups of 3 - Can decide on team members x 4 times

Individual roles lucky dip

 

Art director/ Editor

Photographer/Talent

Stylist

 

Work collaboratively for H/M

 

Week 1 -

Given Brief

Complete concept week

 

Week 2

Shoot/ PDF presentation/ critique

Come up with a concept based around a particular mag

Mood board etc etc

 

Shoot it

WEEK 5

Working in Groups of 3 - Can decide on team members x 4 times

Individual roles lucky dip

 

Art director/ Editor

Photographer/Talent

Stylist

 

Work collaboratively for H/M

 

Week 1 -

Given Brief

Complete concept week

 

Week 2

Shoot/ PDF presentation/ critique

Come up with a concept based around a particular mag

Mood board etc etc

 

Shoot it

 

WEEK 6

BRIEF: 8 page editorial spread -

 

Students given an editorial brief to be shot on location. 8 page spread, Magazine cover shot, 2 DPS, I beauty,

1 full length, 2 own choice

Must be in line with the look and feel of the magazine

 

TASK 2 Concept

Develop a mood board indicating the look and feel you want to achieve with reference to the brief and the magazine

 Complete for H/W

WEEK 7

Present Final concept Brief 2

Present final concept - (Leading the team )

WEEK 8

(Leading the team )

COLLABORATE:

TASK 3: Finding the team

(Leading the team )


Need to find

photographer

talent

MUA

Designers, wardrobe,  ( Leading the team )

 

Written timeline steps involved in gathering team

 

TASK

Pitch the concept / idea to the photographer, (Leading the team ) discuss the references and ideas, and begin the collaboration process.

The original concept may change a little depending on everyone's ideas etc.

WEEK 9

LOCATION RECCY/ SCOUTING

TASK:

 Find a location suitable to the theme

Reccy of the location

Exactly where the shots will be taken

Matching looks to location

Work to be done in collaboration with the photographer

 

Come back with photo references

WEEK 10

TASK

Prop and wardrobe sourcing ( Leading the team )

Timeline the sequence of events when sourcing wardrobe

What props are required for the shoot/ where will you source these

Budget

WEEK 11

Collaboration H/MUA

( Leading the team + Collab )

Reference imagery regarding hair and makeup for the shoot

Collaborating with H/ MUA/ photographer  deciding upon final look for the shoot

How many different hair and makeup looks will be required?

WEEK 12

Task 4 SHOOT:

( Leading the team)

How will you organise yourself, shot order, look etc

Kit requirements what do you need on set

OHS requirements- things to be aware of - sunscreen,

shoot can take all day - need to provide sustenance, drinks, lollies etc for talent and crew

 

styling/ look and feel

WEEK 13

POST PRODUCTION:

image edits collab with photographer

Credits/ wardrobe and team

Costings

Returns

WEEK 14

POST PRODUCTION:

image edits collab with photographer

Credits/ wardrobe and team

Costings

Returns

WEEK 15

Present final work

WEEK 16

FEEDBACK SESSIONS

 


Learning Resources

Prescribed Texts


References


Other Resources

You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

http://rmit.libguides.com/fashionstyling

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)

You will also have access to the RMIT on-line Learning HUB


Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to style for editorial purposes, including negotiating to form a team  with other staff & talent, develop design concept, undertake photo shoot and present final design realisation. To successfully complete this course students must demonstrate competency in all elements as listed.

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated within the standard enrolment period and on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
All work must be submitted by the due date. Late submission will not be graded higher than a Competency Achieved (CAG)

Assessment will include:

Task 1 - Individual Mood board based on editorial research
Task 2 - Editorial concept
Task 3 - Design realisation for editorial shoot.
Feedback will be provided throughout the semester on all assessment tasks. All assessment tasks must be completed before competency can be achieved.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: http://www.rmit.edu.au/students/assessment
 


Assessment Tasks

Assessment Task 1 - due Week 3
Moodboard
Investigate Australian and International Magazines. Analyse and compare their target markets, editorial style and content and use this to begin to develop your personal editorial aesthetic.

Assessment Task 2 - due Week 6
Editorial Concept
Develop a concept and collaborate with a team to create an image/s to meet a contemporary brief and evaluate the creative process and outcomes.

Assessment Task 3 - due Week 15
Working with a creative team produce and present an 8 page fashion editorial spread based on contemporary influences.

 


Assessment Matrix

 

 Assessment Task 1Assessment Task 2Assessment Task 3
Element 1 - Develop professional relationships X X X
Element 2 - Build and maintain business networks and relationships  X X
Element 3 - Nurture relationships and build referral business for the long term  X X

 

Other Information

Study and learning Support:

Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
 Services offered by SLC to support numeracy and literacy skills of the students are:
 - Assignment writing, thesis writing and study skills advice
 - Maths and science developmental support and advice
 - English language development

Please refer http://www.rmit.edu.au/studyandlearningcentre to find more information about Study and Learning Support.

Disability Liaison Unit:

Students with disability or long-term medical condition should contact Disability Liaison Unit to seek advice and support to complete their studies.
Please refer http://www.rmit.edu.au/disability to find more information about services offered by Disability Liaison Unit.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :

Special consideration:

Please refer http://www.rmit.edu.au/browse;ID=riderwtscifm (unresolved) to find more information about special consideration.

Plagiarism:

Plagiarism is a form of cheating and it is very serious academic offence that may lead to expulsion from the University.

Please refer: www.rmit.edu.au/academicintegrity to find more information about plagiarism.

Course Overview: Access Course Overview